Capri Sun Commercial
Chevrolet Commercial
Flex Tape Commercial
100

Which of the 3 represents ethics?

What is Ethos?

100

Which of the 3 represents empathy?

What is Pathos?

100

Which of the 3 represents logic?

What is Logos?

200
Why did the Capri Sun commercial show Ethos?

It was bold

It uses excitement

Explains nutritional value

200

Why did the Chevrolet commercial show Pathos?

Uses personal connections

Sentimental tone to connect with audience

Uses emotion

200

Why did the Flex Tape commercial show Logos?

Provided examples

Showed how useful it is

Uses logic to explain the product


300

Although the Capri Sun commercial mostly represented Ethos, what else could it have represented? Why?

Logos: why its useful

Pathos: funny

300

Although the Chevrolet commercial mostly represented Pathos, what else did it represent? Why?

Ethos: last throughout your life

Logos: pet friendly

300

Although the Flex Tape commercial mostly represents Logos, what else did it represent? Why?

Ethos: bold about their product

Pathos: wants the audience to match their energy

400

Which flavors of Capri Sun were they advertising?

What is lemonade?

What is apple?

What is orange?

What is fruit punch?

What is grape?

400

What animal was used in the Chevrolet commercial?

BONUS: What breed was it?

What is a dog?

What is a golden retriever?

400

What was the Flex Tape man's name?

Who is Phil Swift?

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