Cost
Solving for CPA
CPA = Total Cost / Total Conversions
Solving for CTR
CTR % = (Total Clicks / Total Impressions) * 100
CPM
Cost Per Mille (Thousand)
Solving for CPM
CPM = (Total Cost / Total Impressions) * 1000
Solving for CVR
CVR % = (Total Conversions / Total Clicks) * 100
CPA
Cost Per Acquisition
Solving for CPC
CPC = Total Cost / Total Clicks
Solving for Frequency
Frequency = Impressions / Reach
CVR
Conversion Rate
Solving for ROAS
ROAS = Total Revenue / Total Cost
Solving for % Increase
% Increase = [(Final Value - Intitial Value) / Initial Value] *100
CPC
Cost Per Click
Solving for CPL
CPL = Total Cost / Total Numbers of Leads
Solving for % Decrease
% Decrease = [(Initial Value - Final Value) / Initial Value] *100
CTR
Click-Through Rate