Situational
If you plan a mission to an event that will have more that 600+ attendees, how many cases should you plan to sample?
At least 25 cases
There's too much caffeine!
80mg of caffeine in a can Red Bull, equivalent to a cup of coffee
What activity type would you label a sales support at a local bar?
Field On Premise Sales Support
True or false: You can walk with a Red Bull can in your hand, because it’s easier to sample the consumer from the visability.
False.
Who founded Red Bull?
Dietrich Mateschitz
Someone walks to you and asks for an extra Red Bull for his friend. How do you respond?
Only one Red Bull per person and the friend has to come to you directly for a can.
There's too much sugar!
It has 27mg, around the same amount of sugar as a cup of apple or orange juice. Or, opt for the Sugarfree or Zero Edition.
How do you title a mission where you make a recap slide for Fleet Week?
INTERNAL- Fleet Week Recap Slide
Who are the only ones allowed to wear the Red Bull logo?
Red Bull Student Marketeers and Red Bull Athletes
Where is Red Bull North America HQ? Where is Red Bull's global HQ?
Santa Monica, CA.
Austria
You’re requested to sample at an event but they’re no attendees to sample all the 15 cases for the mission. What would you do?
Pivot to a nearby location and occasion where you are able to sample the cans out. If it is a major pivot, confirm with BMS or SMTL.
It has a weird taste!
Try other Editions like Red or Amber Edition
What occasion is sampling a Giant's game?
Socialize and Party
What is the dress code while you are on a mission?
Branded shirt/jacket on outermost layer.Grey, Khaki, Denim, Black, Dark Blue, or White pants. Clean and closed toe shoes.
Who are Red Bull's F1 drivers?
Max Verstappen and Sergio "Checo" Pérez
Someone asks you if they can take a picture inside of the Mini Cooper or take a picture with the sampling backpack. How do you respond?
Only SMs are allowed to be inside of the Mini and wear the sampling backpacks. They can take a pic with the Mini, just not inside or on top of it! For the backpacks, turn around for them to snap a pic of the backpack!
It's poison!
Red Bull Energy Drink is a functional beverage that contains caffeine and B-group vitamins intending to vitalize both body and mind
What is EPC and why are they important for mission planning?
EPC stands for Entry Point Consumers. They are important because we want to target them in hopes they become loyal to the brand and will continue to be faithful for a long time. AKA start them young!
When should missions be reported by?
EOD Sunday
Name 3 Red Bull branded events
Red Bull Dance Your Style, Red Bull Cliff Diving, Red Bull Rampage, Red Bull Flugtag, Red Bull Show run, Red Bull Tug of Oar, Red Bull Basement, Red Bull Quicksand, Red Bull Unforeseen, Red Bull Foam wreckers, etc.
Someone you’re sampling tells you Celsius / Monster is the worst. How do you respond?
You do not speak badly about competitors and reiterate the functionality and other pros of Red Bull
Rejects because of some sort of trauma (ex: my uncle's dad's step-mom's sister had a heart attack from drinking too much Red Bull)
Give your condolences and sympathy, then use appropriate objection counter per situation. (ex: "So sorry to hear that! Everything is definitely best in moderation...)
How would you title a mission for a seeding and presentation for Red Bull Basement for your drama class? What would be the activity type? (Answer both parts correctly for points)
Title: RBB SEEDING- Drama Class
Activity: Red Bull Student Project
What drinks are you allowed to bring into the Mini?
Red Bull, unbranded water, drinks in unbranded opaque tumblers
When was the Student Marketeer role first created?
1987