Entrepreneurship
Marketing
Class & Culture
Business Plan
Boston
100

Document for investors

What is a business plan?

100

Value Proposition

Simple statement that summarizes why a customer would choose your product or service.

100

Interactive way we start most classes

In the News

100

April 23

Date of Business Pitch Competition


100

Who were the women's Beanpot Champions in 2025?

Northeastern Huskies

200

Two sources of funding

Debt and Equity

200

Strengths and Weaknesses

What are two parts of SWOT that focus on internal capabilities?

200

Team who won the Marshmallow Challenge

Team Ocelot with 18" tower

200

Sustainability in packaging

SGA Aromatherapy

200

Baseball team's name

Who are the Boston Red Sox?

300

Lack of capital

Why do most business fail within first five years?

300

4 Ps of Marketing 

What is Product, Price, Place, and Promotion?

300

Observation, Understanding, Ideation, Prototyping, Launch

Design thinking process

300

Product that solves a problem most people have

Sock Secure 

300

 Mayor of Boston

Michelle Wu

400

Where many business ideas come from

Identifying a need or solving a problem

400

Possible customers that may be most receptive to product

Target market

400

Earned the most in the Food Truck Simulation

Yinan with $37,791!

400

Designed to help students

Campus Student Concierge Solutions

400

A dessert that bears the city's name

Boston Cream Pie

500

Template used to identify key elements of a business

Business Model Canvas

500

Two sources of primary research

Surveys and interviews

500

Number of presentations in class

Seven!

500

Aesthetics, Comfort, and Price

Value proposition for Fuwa

500

Sticky substance that killed 21 people in 1919

Molasses

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