Document for investors
What is a business plan?
Value Proposition
Simple statement that summarizes why a customer would choose your product or service.
Interactive way we start most classes
In the News
April 23
Date of Business Pitch Competition
Who were the women's Beanpot Champions in 2025?
Northeastern Huskies
Two sources of funding
Debt and Equity
Strengths and Weaknesses
What are two parts of SWOT that focus on internal capabilities?
Team who won the Marshmallow Challenge
Team Ocelot with 18" tower
Sustainability in packaging
SGA Aromatherapy
Baseball team's name
Who are the Boston Red Sox?
Lack of capital
Why do most business fail within first five years?
4 Ps of Marketing
What is Product, Price, Place, and Promotion?
Observation, Understanding, Ideation, Prototyping, Launch
Design thinking process
Product that solves a problem most people have
Sock Secure
Mayor of Boston
Michelle Wu
Where many business ideas come from
Identifying a need or solving a problem
Possible customers that may be most receptive to product
Target market
Earned the most in the Food Truck Simulation
Yinan with $37,791!
Designed to help students
Campus Student Concierge Solutions
A dessert that bears the city's name
Boston Cream Pie
Template used to identify key elements of a business
Business Model Canvas
Two sources of primary research
Surveys and interviews
Number of presentations in class
Seven!
Aesthetics, Comfort, and Price
Value proposition for Fuwa
Sticky substance that killed 21 people in 1919
Molasses