Design Principals
Rebranding
Elements of Design
Color Theory
Spooky
100

True or False: 

The principals of design are considered the ingredients of a design whereas the elements of design can be considered the recipe. 

False. 

Principals of Design = Recipe 

Elements of Design = Ingredients 

The principals of design are guidelines on how to use the elements of design. 

100

When should a company consider rebranding?

a. When their brand is already a market leader
b. If the brand no longer differentiates from competitors
c. When their products are unchanged
d. If their branding is universally loved

b. If the brand no longer differentiates from competitors

100

What is the most basic element of design? 

Line

100

What are the primary colors? 

Red, Yellow, and Blue

100

Who wrote the 1818 classic book “Frankenstein?”

Mary Shelly

200

 What does the acronym C.R.A.P stand for in design principles?

Contrast, Repetition, Alignment, Space 

200

What is the primary goal of rebranding?

a. To reduce company expenses
b. To establish a new, differentiated position in the minds of stakeholders
c. To eliminate competitors
d. To retain the original corporate identity

b. To establish a new, differentiated position in the minds of stakeholders

200

What element adds a tactile appearance to a design? 

Texture

200

How are tertiary colors created? 

By mixing a primary color with one of its nearest secondary colors. 

200

Where is Transylvania, otherwise known as home to Count Dracula, located?

Romania 

300

What is emphasized as a key tool for creating emphasis and visual hierarchy in design?

Hint: How do you make something stand out from the rest of your design? 

Contrast 

300

Which of the following is a successful rebranding strategy?

a. Ignoring customer feedback
b. Aligning rebranding efforts with the overall business strategy
c. Implementing changes without communication
d. Focusing solely on visual changes

b. Aligning rebranding efforts with the overall business strategy

300

What is an abstract shape? 

A minimalist representation of reality. 

300

Who invented the color wheel? 

Sir Isaac Newtown 

300

How long did it take to make the movie “A Nightmare Before Christmas"?

3 years

400

Which principle helps to group related items and improve readability?

Proximity 

400

 What is a risk associated with rebranding?

a. Increased brand loyalty
b. Confusing or alienating existing customers
c. Enhanced employee engagement
d. Improved market recognition


b. Confusing or alienating existing customers

400

Which element adds breathing room to your work? 

Space

400

Which color scheme consists of two colors opposite of each other on the color wheel? 

Hint: Purple and Yellow 

Complementary 

400

What vegetable was once thought to have supernatural powerson Halloween?

Cabbage 

500

How can repetition be used in a design? 

Repeating the same colors/fonts/shapes throughout a design. 

Putting a companies logo on all their merchandise. 

500

Give me one reason why a company should rebrand?

Their current logo is outdated. 

Company values have changed. 

Entering new markets. 

500

Which element refers to the degree of lightness and darkness of a color? 

Value

500

This color scheme uses three colors equally spaced on the color wheel. 

Triadic 

500

How many minutes does Michael Keaton appear on screen in Beetlejuice"?

Exactly 17 minutes 

M
e
n
u