Design Process
What is an artist?
An artist is a person that uses creativity to express their ideas!
What is a logo?
A logo is a symbol made up of text and images that helps us recognize brands we like.
What is visual heirarchy?
Arrange elements to make important parts stand out
Ask yourself which graphics show your idea the best
Use different sizes and colors to make graphics more important
Visual weight means some things look bigger and more important
Size shows how things compare to each other
Look at your design and see what catches your attention first
Notice how your eye moves around the design
Think about how the graphics are ordered and placed
What is a line?
When you draw a connection between two points
What is your teacher's name?
Mr Abdul
What is the first step of the design process?
1. Two W's: Who and Why?
Who will see this design?
Why are we making this design?
Why are logos important?
Logos are important because they show what a company does and what it values.
What is contrast?
Using contrast makes your design interesting by making certain things stand out.
You can use contrast by making things light or dark, warm or cool, big or small.
Strong contrast is best because it helps you focus on important parts of the design.
You can use contrast to make people look at specific things in your design.
Remember, using contrast in a confusing way can make things messy.
What is a shape
A shape is an area constrained by lines or curves
What school are we in?
Fairfax Collegiate
What is the second step of the design process?
2. Finding your How's:
How are you going to be portraying this design?
How are people going to see it?
How big or small should it be?
Why are good logos important?
A good logo makes a business stand out from its competitors
What is proximity?
Proximity is about how things are grouped together.
When similar things are grouped together, they look like a team.
It helps us understand the main idea instead of seeing a mess of different things.
When things are close together, it means they are connected.
Putting things in a line makes them look organized and neat.
Grids are helpful because they make things look neat and organized too.
What is size?
How big or small something is compared to other objects
How many days have we been going to class?
3 days!
What is the third step in the design process?
3. Brainstorming Ideas:
Find a group of friends and throw ideas around
Read a book or surf the internet - Find cool shapes, colors, and patterns to use
Take a walk outside
Doodle - It’s fun and gets your creative juices flowing
Colors, shapes, and text can all convey a message to the viewer that the company wants them to think
What is Symmetry/Asymmetry?
Balance means having things look and feel steady and equal.
When things are balanced, they are organized in a way that looks good.
Symmetry is one way to balance things. It means things are the same on both sides, like a mirror image.
Asymmetry is another way to balance things. It means things are different, but still look good together.
What is Texture?
Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc.
5th and 6th graders
What is the fourth step of the design process?
4. Sketch!:
Drafting before using a program such as GIMP will save time
Use tools such as pencils, pens, markers, to draw out a rough sketch
Try to make different versions of one design and experiment with different styles
Keep all of your sketch versions handy - they can come in handy for inspiration in the future
Find which version of the sketch you want to use
Name one interesting logo you remember from Day 2
Open-ended question
What is Repetition?
Repeating things in a design makes it look better and helps us understand it.
When we use the same things over and over again, it makes the design look nice and helps us know they belong together.
It's like using the same colors, shapes, or pictures again and again to make the design look the same all over.
Sometimes the repeated things may not look exactly the same, but they still look similar enough to show that they are connected.
What is color?
Color is light reflected off objects. Color has three main characteristics: hue or its name (red, green, blue, etc.), value (how light or dark it is), and intensity (how bright or dull it is).
What is our principal's name?
Mrs. Brunet