Strategic
Marketing
Marketing
What is SWOT?
Internal strengths/weaknesses and external opportunities/threats
What is a communication plan?
A document with goals, target, message, and tools
What is SEO means?
Search Engine Optimization
What is operational management?
Day-to-day actions to reach goals.
What is strategic intelligence or market research?
Research and monitoring trends and rivals
What is a segmentation?
Divide a market by key characteristics.
What is corporate communication?
It builds the company’s public image.
What is CTR?
Clicks divided by impressions.
What is a Gantt chart?
Tool to plan tasks over time
What's PESTEL stands for?
Political, Economic, Social, Technological, Ecological and Legal
What is Porter’s Five Forces?
Matrice who shows industry competitiveness
What is 360° communication?
Consistent messaging across all platforms
What is SEA?
Paid ads on search engines
What's SMART stands for?
Specific, Measurable, Achievable, Realistic, Timed
What is benchmarking?
Comparing a company’s performance, products, or processes against the best in the industry
What is differentiation?
Strategy offering something unique to stand out
What is top-of-mind awareness?
First brand that comes to mind
What is an editorial calendar?
Tool to plan social media posts.
Tool to track performance?
A dashboard
Name one Company who use marketing and prospective intelligence?
Amazon, Google, Netflix, Apple,...
The three main steps in strategic marketing
Analysis, decision, and execution
What is differentiated communication?
Tailoring messages to different audiences.
What is inbound marketing?
Strategy to attract and convert clients.
What is participative management?
A leadership style focuses on involving employees in decision-making and encouraging initiative.
What is a focus group?
Group interview to explore opinions