Adcampaigns
Influencers
Digital Marketing Math
Influencer Math
FAMOUS MARIST ALUMS
100
This is the total number of people who see a digital ad.
What is "Impressions"?
100
This Top Digital Influencer (according to Forbes) has more than 500 million followers across social media and has attracted nearly 9 billion views over the last year. It's all thanks to wild videos featuring extreme stunts (surviving in a cave for a week) and contests (spending 100 days in a bunker to win $500,000).
100
An ad for WEBESODA on Google has 100,000 impressions, a CTR of 5% and a conversion rate of 10%. How many people visited the WEBESODA site?
What is 5,000?
100
This is the amount we used to "normalize" followers in the Influencer Score exercises.
What is 1,000,000?
100
This Marist Grad was the youngest person to ever coach a superbowl team.
Who is Sean McVay? Class of 2004
200
This is the number of people who clicked on an ad divided by the number of people who saw the ad.
What is the click through rate (CTR)?
200
Someone with over 1 million followers is called a "__-influencer"
What is a Mega-Influencer?
200
If 5,000 people visit the WEEBESODA site, 100 people abandon their cart and 400 make a purchase, what is the Conversion Rate?
What is 10%?
200
This is the value we used to normalize the frequency of posts in our Influencer exercises.
What is 7?
200
This Marist Grad is the chief political anchor on Fox News.
Who is Bret Baier? Class of 1988.
300
This is the percentage of people who put items in a cart, but never complete the purchase.
What is the abandonment rate?
300
This was the influencer in your assignment who had the highest scores for CUTETSHIRTSRUS.
Who is Darnell?
300
If 10,000 people visit the website and 500 people put items in their cart on the WEEBESODA site and 50 people complete the purchase, this is the abandonment rate.
What is 90%?
300
If Alex has 100,000 followers, he posts 3 times per week and receives 2,000 average likes per post and receives 500 average comments per post, this is his engagement rate.
What is 2.5%?
300
This Marist Grad was a HS and College (Notre Dame) All American Safety and currently starts for the Baltimore Ravens.
Who is Kyle Hamilton? Class of 2019.
400
This is the number of people who put stuff in a cart divided by the number of people who visited a website.
What is the Conversion Rate?
400
Name 3 of the 4 pieces of information that we used to determine Influencer scores.
What are: Followers, Avg Likes per Post, Avg Comments per Post, and Post Frequency?
400
If 500 people put items in their cart on the WEEBESODA site and 450 abandon their purchases, this is the conversion rate.
What is 10%?
400
From your Influencer Assignment, this is the person who was selected by RUGREEN.
Who is Bob?
400
This Marist Grad is current the Attorney General for the State of Georgia and is running for Governor.
Who is Chris Carr? Class of 1990.
500
This is the percentage of people who made a purchase and then come back and make another purchase.
What is the Loyalty Rate?
500
The formula to calculate "engagement rate".
What is (Avg Likes Per Post + Avg Comments Per Post)/Number of Followers?
500
In your Adcampaign assignment, this company lost money.
Who is CUTETSHIRTSRUS?
500
When we calculated Influencer scores for 10 fictitious people, this influencer had the highest overall score.
Who is Darnell? Score = 753.
500
This famous amateur golfer designed and founded Augusta National. He co-founded the Masters Golf tournament and is one of the only people to have won all four majors. He did not graduate from Marist but did attend for several years. He graduated from Georgia Tech.
Who is Bobby Jones.
