Facebook
Twitter
Instagram & Snapchat
Vocab
Misc.
100

What is an online profile that presents information about a business that is accessible to Facebook users with personal accounts?

page

100

What is blogging done with severe space or size constraints typically by posting frequent brief messages about personal activities?

microblogging

100

What is a tool providing data such as profile views and followers?

Instagram Insights

100

What are short videos or photos that disappear after 24 hours?

stories

100

What social media platform has the best ROI (Return on Investment)?

Facebook

200

What is one of the four ways that marketers use Facebook? (marketing strategies)

1.) page customization

2.) building personal connections with customers

3.) providing continuous, quality-driven content

4.) engaging an audience to take action

200

What is a word or phrase preceded by a pound sign (#) that tracks posts or conversations about a specific topic?

hashtag

200

What is one example of snapchat advertising?

snap ads

sponsored lenses

geofilters

200

What acts as the home page where a stream of tweets is displayed based on who the user has chosen to follow?

timeline

200

What is one type of add that Campaign Manager offers on LinkedIn?

sponsored content

text ads

sponsored InMail

300

What collects information from a page and offers a free analysis of how users are engaging with posts, photos, links, videos, and other content?

Facebook Insights

300

What is one of the costs of being shunned on social media?

more likely to go to a competitor

less likely to use product/service

less brand loyalty

more likely to post negative feedback

300

What is one type of ad Instagram offers?

photo ad

video ads

carousel ads

story ads

300

What is a service that allows marketers to team up with specialists and professionals to improve the success of a marketing campaign?

LinkedIn Partners

300

What is a live feed of posts from Tumblr users called?

dashboard

400

What is ONE type of Facebook ads available to businesses?

sponsored ad

 sponsored post

carousel ad

canvas ad

400

What functions similarly to Facebook Insights in that it tracks engagement and audience demographics?

twitter analytics

400

What is a graphic that appears over a snap based on a user’s location? In a specified location, often near to the company’s business or a sponsored event, people can utilize the it on their photos and videos.

geofilter

400

What is the use of images to convey engaging information?

visual content marketing

400

On ______ day, advertisements appear as a banner at the top of Tumbler users’ dashboards for 24 hours.

Sponsored Day

500

What are TWO examples of metrics that Facebook Insights offers?

page likes

post reach

visits

posts

video

people (demographics - how many people saw & engaged with posts)

500

What are TWO of the seven ways that marketers use twitter?

monitor company or brand, promote blog articles & webinars

sell merchandise, provide live updates on events or conferences

prospect for new customers or clients, poster interesting news

create an ongoing discussion by using hashtags


500

What do businesses utilize to capture interest on Instagram? (how do they advertise)

utilize profiles & posts

hashtags

stories

influencers

500

What include an image of a product that will take a user to the purchase page for the product?

Buyable Pins

500

What social media platform has the greatest Return on Investment (ROI)?

Facebook

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