Basic Concepts
Name two popular formats for survey research.
What are: questionnaires and interviews?
What are the two main types of survey questions?
What are closed-ended and open-ended questions
What type of survey question allows respondents to provide their own detailed answers rather than selecting from a list of options?
Open-ended questions
What is the term for a group of people selected to represent a larger population in a survey?
What is: a sample
What is the primary purpose of conducting a survey?
What is to gather information or data from a group of people?
Name a popular platform used to create surveys in research.
What is Qualtrics, Google Forms, or other widely used survey platforms?
Why is sampling important in survey research?
What is to make it more practical and feasible to collect data from a subset rather than the entire population?
What is a common limitation when relying on closed-ended questions in a survey?
What is they may not capture the full range of respondent perspectives or insights?
What are the common methods of survey data collection?
What are online surveys, phone interviews, face-to-face interviews, and mailed questionnaires?
Name one common format for administering surveys.
What are online surveys, paper-and-pencil surveys, phone interviews, and face-to-face interviews?
Why is it important to avoid leading questions in a survey?
What is to prevent bias/influencing respondents and obtaining more accurate responses?
What is the main advantage of using open-ended questions in a survey?
What is they allow respondents to provide detailed and personal responses in their own words?
What type of longitudinal study surveys the same sample of individuals at different times during the course of the survey?
Panel study
What is the purpose of pilot testing a survey?
What is to identify and correct any issues with the survey instrument before administering it to the full sample?
Why is it important for a survey instrument to be reliable?
What is to ensure that the same questions yield consistent results if asked multiple times?
How do Likert scales measure respondents' attitudes or opinions?
What is by providing a range of response options, typically from "Strongly Disagree" to "Strongly Agree"?
How is the reliability of a survey instrument typically assessed?
What is through test-retest or internal consistency measures?