Trick
Treat
Ghosts
Boo
Candy
100

The examination of data generated by website visitors.

What are Web Analytics?

100

The digital strategy that puts your business in front of customers at the exact time they are looking for your product or service.

What is Search?

100

This search strategy is termed "organic".

What is SEO?

100

A compelling headline, concise copy, and a clear call to action.

What are Elements of an Effective Email?

100

Maintaining metatags, blog content, and links are all parts of this search strategy.

What is SEO?

200

One of the generations whose top four social media platforms are Snapchat, TikTok, YouTube, and Insta.

What are Gen Z and/or Millennials (Gen Y)?

200

The #1 social media site worldwide.

What is Facebook?

200

A customer's political affiliation is an example of this market segment.

What is Psychographics

200

An identity that represents a company's How, Why and What

Brand Values

200

A roster of cash-free activities that usually lead to better SEO scores.

What is Content Marketing?

300

A type of search ad that shows an image of the product and the associated retailer?

What is a Shopping Ad?

300

The best place to hide a body.

Where is the Second Page of Google?

300

Search strategy where you pay to be placed at or near the top of search results.

What is SEM?

300

This device platform accounts for about half of the web traffic worldwide.

What is Mobile?

300

The 5th P in the Marketing Mix?

What is "People."

400

The percent of website visitors who leave a site after viewing just one page.

What is a Bounce Rate?

400
An email that is sent very soon after a potential customer's email address is received?

What is a Welcome Email?

400

The values used by marketing teams to measure the performance of their campaigns.

What are Metrics?

400

The summary, collation and/or synthesis of existing research

Secondary Research

(Primary research involves the generation/creation of data)

400

Using a recipients name in a marketing email.

What is Prsonalization?

500

An invitation to the target audience designed to provoke an immediate response.

What is a Call to Action?

500

The search strategy where the amount you pay compared to the other bidders determines much of your position on search result pages

What is SEM? (Search Engine Marketing)

500

When every additional choice you give increases the time it takes for them to make a decision.

What is Hick's Law?

500

The title of the OneNote page where Miss K summarizes the work that was accomplished each day

What is "Daily Assignments Review"

500

An email sent to a customer after they pick out items to buy but choose not to purchase on a website.

What are Abandoned Cart Emails?

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