History
Brand
Culture
Miscellaneous
Economy
100

Where was Dove's original moisturizing soap created?

What is: the United States 

100

The personal care brand, Dove, is owned by what company?

What is: Unilever

100

True or False: 

Historically, Russians have been skeptical on advertisements.

What is: True

100

True or False: 

Russians tend to buy in bulk.

What is: True

100

True or false:

The main tools in Marketing communication are static data.

False: The main one is advertising.

200

During what war was Dove's original moisturizing soap created?

What is:World War 2

200

In what year was the brand Dove created?

What is: 1955

200

For what is the cultural perspective fondamental?

a) Finding the most effective communication way

b)Finding the price segment

c) Finding deep information about customers target

c) Finding deep information about customers target

200

Based on the survey, what percentage of women think their looks are beautiful?

What is: 2%

200

Which are the two main philosophical theories related to advertising?

What is: Strong Theory and Weak Theory

300

What type of economy existed before the fall of Communism in Russia?

What is: the production economy

300

The year Dove launched the advertising campaign called the "Campaign for Real Beauty"

What is: 2004

300

What is the old Russian viewpoint on the concept of shopping?

What is: a chore, not a luxury

300

The year the "Campaign for Real Beauty" was launched in Russia.

What is: 2006

300

Is Russia's economy driven by production or consumption?

What is: production

400

What was introduced to Russia in the 1990s that introduced new concepts of beauty with thin models and high quality photos?

What is: The Western Glossy Women's Press Magazines

400

The age range of women the "Campaign for Real Beauty" was aimed toward

What is: 18-64

400

What were the two divided viewpoints in Russia from the new western consumption advertisements due to Globalization?

What is: a contamination to the culture & an enrichment to the culture

400

What is one fundamental from the managerial considerations of Dove?

What is: local history, beliefs, expectations, norms

400

Which is the most common Marketing approach adopted in a foreign market?

What is: The adaptation approach

500

The reason Dove's original moisturizing soap with added cream was created.

What is: to help burn patients with damaged skin

500

When Dove launched a campaign in Russia, why did it reduce its main message?


a) It reflected the national and cultural differences of Russia

b) The success of the campaign was unclear

c) The backlash to its message was severe

a) It reflected the national and cultural differences of Russia

500

Which element is incorrect?

The 4 universal cross-cultural elements of the Hofstedeā€™s approach are: 

a) Individualism

b) Power Market

c) Uncertainty avoidance

d) Masculinity/Femininity

What is: Power Market (instead of Power Distance)

500

What was proclaimed in the early 1900s that created the beauty standar in Russia to be focused on natural and healthy looks?

What is: Gender Equality

500

True or False:

Russia is among the top five luxury markets of all the developed countries.

What is: False - Russia is an emerging country

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