ROS
Overboard
Selling Points
Downeast Reps
Boat Stuff
100

This was the #2 4pk ROS for Downeast in 2023 at a premium price point.

What is Guava Passionfruit?

(now a CORE sku)

100

The fastest growing category in Cider in 2023

What is 8%+ ABV?

100

Downeast Ciderhouse is located in this area.

What is East Boston?

100

Based out of Quincy, on Premise Area Manager is here to assist you with Key OP accounts.

Who is Nick Fortini?

nick@downeastcider.com

100

The pole that holds the sail up.

What is mast?

200

This package sku has the highest ROS of all Downeast in MA

What is Original Blend 9pks?

200

The +8% cider category is growing at this %.

What is 50%?

200

Downeast is the ___ largest beer in MA for gross revenue.

What is 12th?

200

The name of our Telesales rep ready to help you close out distribution needs.

Who is Amanda Kappel?

amanda@downeastcider.com

200

The left hand side of a boat when you are facing the bow (front).

What is port side?

300

The Downeast Draft brand that has the highest ROS in MA

What is Original Blend?

300

This is the minimum amount of OVERBOARD cases that should be on a Downeast Display

10

(but really?) Go Big!

300

This is the share that Downeast has in MA cider market.

What is 1 in 3 cans?

or 40%

300

This Downeast Area Manager can help you schedule out Demos/Tastings with your key accounts.

Who is Brett Knight? (Retail)

300

When the wind is coming across the side of your boat. 

What is beam reach.

400

CMA sold this many cases of Mix Pack III in its launch year of 2022.

What is 16,000?

400

$ per placement you earn off Overboard & Guava Passionfruit if you hit 100% of distro Goal

$15 per placement

100%

400

The New Keg Savings on Guava Passionfruit vs LY 1/6 & 1/2

$30 saving per 1/6, $10 per 1/2

400

Our Central/Western MA sales rep (Mark O'neill) was born on this fun holiday.

What is St Patty's Day?

400

Polar explorer who was best known for his 4 expeditions to Antarctica, most famously The Endurance Expedition.

Who is Ernest Shackleton?

500

Getting a 9pk to 19.99 or 4pk to 10.99 increases Downeast Sales average + ____  much in MA

What is +35%

500

4pks: With the addition of Overboard & Guava Passionfruit. The priority & cooler setting goes #1 Original Blend, #2 Overboard, #3______, #4______, #5,______.

What is #3 Guava Passionfruit, #4 Blackberry, #5 Seasonal?

500

# of New England Apples in each can of Downeast

What is 5?

500

Carrie has lived in this Boston neighborhood for the last 6 years.

What is the West End.

500

This man survived going overboard on the Mayflower & now over 2 million Americans are decedents including the Roosevelts, Bushes, & Baldwins.

Who is John Howland?

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