Types of Emails
What type of email has the procedures of a transaction?
Transactional
Why is location important in segmentation?
Because it is better targeted to the consumer based off of where they are/where they live geographically.
What is a list churn?
How frequently emails lead to unsubscriptions.
Why would a hard bounce occur?
What is the purpose of an online retail email?
To generate additional purchases
What are the three types of broadcast emails?
-Onboarding
-Transactional
-Triggered
Give an example of how customers can set their preferences at email sign up?
Opt in for exclusive offers
Information on upcoming events
What is the calculation for an open rate?
After how many soft bounces should a company remove an email address from its list?
four
Name 3 types of email content
- online retail
- lead generation
-search engines
-online b2b services
-online media
What are three types of onboarding emails?
Welcome offers
Connect on socials
Download app
Different layout, smaller files, and slower mobile download speeds.
What is the calculation for click through rate?
emails clicked/emails delivered
True or false:
A good email marketer should be paying attention to actions from members on the email list.
true
How do online media companies make money?
When users spend time on their websites (and view ads placed there by the advertisers)
What are the elements of broadcast emails?
-Go out at timed intervals
- Received by entire email list or segmented email groups
If someone receives an email for a product that they have previously shopped for that is coming back out in a new style or color, what kind of segmentation is this?
Past purchase
Why is it important to consider all metrics when it comes to average order value?
Because products may be different price points so it is important to consider, open rate, click through rate and conversion rate.
Name 3/4 reasons why company's would filter its email list?
-hard bounces
-soft bounces
-Non-opening
-Use double opt in
Sending emails about new houses on market to customers they know are looking for a new home, is an example of what type of email?
Lead generation
True or False: Is this an abandoned cart phrase
Reminder: Finish your order
True
Name four types of segmentation groups
- Past purchases
- Past email response
-Location
-Device
-Demographics
Customer preferences
If you send out 1,000 email sessions and 650 purchases, what is your conversion rate?
65%
Why should company's use double opt in rather than single opt in?
Because double opt in gives customers an extra step to enroll rather than involuntarily placing them on an email list.
A digital marketing agency sharing a monthly newsletter with tips on SEO and social media strategies, is an example of what type of email?
Online B2B