Crafting Messages for Digital Channels Jeopardy Template

Digital Channels

Social Networks

Information and Content Sharing Sites

100

Name the popular Digital Channels

1. Social Networks 2. Information and Content Sharing Sites 3. Email 4. Instant Messaging (IM) 5. Text Messaging 6. Blogging and Microblogging 7. Podcasting

100

What are the three types of networks and give an example of each?

1. Public, general-purpose networks (Facebook) 2. Public, specialized networks (LinkedIn) 3. Private networks (Unity)

100

Name the 3 Content Sharing site types and an example of each.

1. User-Generated Content (UCG) sites (YouTube). 2. Content curation sites (Twitter) 3. Community Q&A sites (Yahoo! Answers)

200

These are the reasons you should not use a digital channel for communication

When you want to make a formal impression. When you are legally required to provide information in printed form. When you want to stand out from the flood of digital messages. When you need a permanent record.

200

Name the ways a business can use social networks.

1. Integrating company workforces. 2. Fostering Collaboration. 3. Building communities. 4. Socializing brands and companies. 5. Understanding target markets. 6. Recruiting employees and business partners. 7. Connecting with sales prospects. 8. Supporting customers 9. Extending the organization.

300

Name compositional modes

1. Conversations 2. Comments and critiques 3. Orientations 4. Summaries 5. Reference materials 6. Narratives 7. Teasers 8. Status updates and announcements 9. Tutorials

300

Name the guidelines should you follow to make the most of social media.

1. Choose the best compositional mode for each message, purpose, and network. 2. Offer valuable content to members of your online community. 3. Join existing conversations. 4. Anchor your online presence in your hub. 5. Facilitate community building. 6. Restrict conventional promotional efforts to the right time and place. 7. Maintain a consistent personality.

400

Name the top steps to follow.

1. Remember it's a conversation. 2. Write informally but not carelessly. 3. Create concise, specific, and informative headlines. 4. Get involved and stay involved. 5. Be transparent and honest. 6. Think before you post!