Famous Founders
This entrepreneur created Amazon, the world’s largest online retailer, starting as a small online bookstore.
What is Jeff Bezos
This is the legal protection that prevents others from using a company’s brand or logo.
What is a trademark
The money needed to start a business.
What is capital
Known for Blockbuster's rental model, this streaming service once offered to sell to Blockbuster but was turned down.
What is Netflix
A person who promotes products or services on social media platforms.
What is an influencer
He founded Tesla and SpaceX, significantly disrupting the automotive and aerospace industries.
What is Elon Musk
A short and persuasive speech about a business idea, usually given to investors.
What is an elevator pitch?
The amount of money a business earns after expenses.
What is profit
This popular social media site was once bigger than Facebook but eventually shut down in 2011.
What is MySpace
The visual symbol that represents a company or product
What is a logo
He started a small computer company in his garage and turned it into Apple.
What is Steve Jobs
A presentation used by startups to showcase their business model, team, and vision to potential investors.
What is a pitch deck
The first product version created to test an idea in the market.
What is a prototype
This retail giant was once the biggest toy store but couldn’t compete with online shopping.
What is Toys-R-Us
A strategy used to attract and retain customers by offering something for free.
What is a free trial
He founded the world’s largest social media platform.
What is Mark Zuckerberg
These individuals invest their own money into startups at early stages, often in exchange for equity.
What is an angel investor
This term refers to investors who provide capital for startups in exchange for equity.
What is a Venture Capitalist
This Canadian smartphone company was famous for its keyboards but lost to touchscreen phones.
What is Blackberry
The process of promoting and selling products or services.
What is marketing
Known as the founder of McDonald’s, he turned a small burger stand into a global fast-food empire.
What is Ray Croc
This term describes a business that has reached a valuation of $1 billion or more without being publicly traded.
What is a Unicorn
A brief statement that defines what a company does and why it exists.
What is a mission statement
This company, known for its cameras, failed to adapt to digital photography and filed for bankruptcy in 2012.
What is Kodak
This term describes the way a brand communicates its values, mission, and style through design and messaging.
What is brand identity