This CEO was famously fired in 2008 from Twitter because he spent more of his time in fashion design and yoga classes. He reassessed his priorities and is the CEO of Twitter today
Who is Jack Dorsey?
This KPI describes the total production costs of the product being sold
What is COGS (cost of goods sold)
This aerospace unicorn is the only privately-owned space exploration company that hasn't launched their CEO into space
This 'heavenly' investor invests in early-stage startups, usually in exchange for equity.
What is an angel investor?
Taking ownership of another business. Frequently used in conjunction with the word merger
What is acquisition?
This CEO was forced out of the company he founded. Later, he would return to Apple and ultimately be their savoir
Who is Steve Jobs?
This KPI describes the average expense to gain a new customer
CAC (customer acquisition cost)
This unicorn, founded in 2008, made it easier for everyday people to turn their homes into vacation rentals
What is Airbnb?
The practice of raising capital through multiple funders, often via popular websites
What is crowdfunding?
A business owned and operated by one person
What is sole proprietorship?
Chip Wilson, founder of this famous yoga pants brand, was ousted from his CEO position after making offensive comments favoring child labor
What is lululemon?
This acronym describes a business that is targeting another business with its product or services.
What is B2B?
This unicorn is responsible for the widely popular Fortnite game
What is Epic Games?
A VC is going to invest $2 million into GiantCo based on an $8 million pre-money valuation. What is the post-money valuation of GiantCo?
What is $10 million?
A market structure in which a particular commodity has only one seller who has control over supply and can exert nearly total control over prices
What is a monopoly?
This former Uber CEO was ousted after claims of sexual harassment and a generally toxic work environment
Who is Travis Kalanick?
The gains (or losses) realized after investing a sum of money can be described by this 3-letter acronym
What is ROI (return on investment)?
This edtech unicorn founded in the US 2005 offers study tools, namely flashcards, that are used all over the world every day
What is Quizlet?
Despite its name, this type of funding is meant to grow businesses, not plants.
What is seed funding?
A document setting out a business's future objectives and strategies for achieving them
What is a business plan?
Everyone loves to rave about Elon Musk, but many people have never even heard of this founder who helped start Tesla Motors in 2003. He served as CEO until 2007 when he was ask to transition to the Advisory Board.
Who is Martin Eberhard?
The first time shares of stock in a company are offered on a securities exchange or to the general public
What is an IPO (initial public offering)?
This fintech unicorn draws its name from a fabled character that stole from the rich to give to the poor
What is Robinhood?
This type of seed funding is structured as a loan with the intention of converting to equity
What is a convertible note?
This giant company started in a garage and only sold books
What is Amazon?