Managing & Leading Hospitality Enterprises (Ch. 12)
To discover the scientific principles of production
Which of the following does not contribute to labor problems?
Low turnover
The "4 P's of Marketing" are:
Product, place, price, and promotion
Political theorists have called the set of generally accepted relationships,
obligations, and duties between:
Social contract
Fredrick Taylor believed that the best way to do any job could be revealed by:
Undertaking a job analysis
T/F Diversity training programs are the same as affirmative-action programs.
False
Which of the following is not 1 of the 6 categories of promotional activities?
Relationship marketing
“If all chocolate is fattening, and if this dessert has chocolate in it, then this
dessert must be fattening.” This is
an example of which kind of moral reasoning?
Deductive logic
Which was not one of Henri Fayol's five management functions?
A) Conversing B) Commanding C) Coordinating D) Controlling
A) Conversing
What is a major reason for the U.S hospitality industry's high turnover rates?
Limited opportunities for advancement
Good marketing plans are reviewed and sometimes revised on a(n) _____ basis.
Quarterly
Authors Robert Solomon and Kristine Hanson believe that the rules of poker
and the rules of business should
and must be different because:
a. the goals of poker and the goals of business are different
b. there is much more at stake in the business world than there is in poker games
d. a and b
Consider both immediate and long-range needs in every decision
When are employee performance reviews typically held?
The ability to be an effective salesperson:
Is intelligence and can be taught
Kant's belief that there are basic or universal ideals that should direct our
thinking is known as:
Deontology
The management task of motivating and communicating involves all of the following except:
Analyzing operational reports
T/F Job breakdowns tell mangers how long it should take employees to complete tasks using the best methods management has devised, and how much work can be preformed in a given time period.
False
Which of the following is not a characteristic of advertising?
It attempts to tell all sides of the story about a product or service
T or F - Discrimination is one of the most serious ethical issues facing the
hospitality industry
True