Profile
Fin Chaser positions itself as this type of brand, emphasizing local craftsmanship and innovation.
What is a premium, Kiwi-made brand?
This technological advance around 2017 helped push the rise of specialised amphibious boats in NZ.
What is the development of amphibious boat technology?
This competitor is known for its high-tech amphibious boats and has a strong global presence.
Who is Sealegs?
Over the next five years, Fin Chaser might explore this technological trend to stay ahead.
What is electric or hybrid boats with AI integration?
These are key features that make Fin Chaser differentiate and align with industry standards.
what is flooding keel, balisk tank and amphibious models
In response to COVID-19, this happened to Fish City’s online presence in 2021.
What is the migration to Fishcityhamilton.co.nz on Shopify?
Fin Chaser faces high competition from brands like Tectrax, Stryda Marine, and this rugged NZ competitor.
What is StabiX?
To remain competitive, Fin Chaser should focus on this in 1 year regional loyalty and digital presence.
What is increasing community engagement, sponsorships, and digital marketing?
These elements are similar across brands in the industry, creating brand parity.
What are safety, performance, and compliance?
In 2019, this digital innovation allowed customers in NZ to virtually inspect boats before purchase, changing buying habits.
What is 3D virtual boat tours?
The brand with the strongest international presence, known for innovation.
What is Sealegs?
Ai-driven boats are an emerging category trend that could significantly influence the industry by 2030.
What is a trend that will affect the future for Fin Chaser in the boat industry?
On the perceptual map, Fin Chaser is placed high on these two axes, reflecting its key differentiators.
What are Ruggedness and Innovation?
The key threat to the marine category.
What is regulatory changes or technological disruption?