Journalism
Advertising/PR
Books/Magazines
Media Economics
Freedom of Expression
100

What is seditious libel? 

Defaming a public official's character in print. 
100

Most PR work for companies and nonprofits is done

in-house

100

What are professional books? 

books that are geared toward a particular field or occupational group 

100

What are oligopolies? 

Where market competition is largely dominated by a few corporate institutions. 

100

What legally protects the rights of authors and producers to their published or unpublished works?

Copyright law

200

What is interpretive journalism? 

A style that seeks to explain issues or events and place them in a larger historical or social context.  

200

What is lobbying? 

the act of persuading lawmakers to support legislation that benefits a client’s company or broader aims. 

200

What was one of the first “modern” book to be printed, requiring six presses and several months to produce?  

Gutenberg Bible

200

What are the two ways that cultural globalization is understood by scholars? 

The cultural imperialism and the cultural globalization paradigms

200

What is the difference between slander and libel?

Slander involves spoken language that defames a person’s character, whereas libel refers to written or broadcast expression.

300

Who had access to newspapers in the early days of colonial papers? 

Readership was limited to wealthy and educated men, which resulted in low circulation numbers. 

300

What is viral marketing? 

the use of short videos or other content meant to spread from user to user through the Internet in order to market something. 

300

Why did specialization come to dominate the magazine industry by the mid-twentieth century?  

Competition from television made it hard for general-interest magazines to make a profit.

300

Government controls on business were drastically weakened during which president’s administration?

Reagan

300

What is actual malice? 

When a reporter or an editor knows a statement is false and prints or broadcasts it anyway or acts with reckless disregard for the truth. 

400

Who created the New York Times? 

Adolph Ochs

400

Until the 1960s, the shape and pitch of most U.S. ads were

A slogan

400

The magazine industry has played a large role in transforming the United States into what kind of society? 

Producer to a consumer society

400

While lobbying to end some regulations over the years, media companies have simultaneously fought to strengthen regulations related to

Intellectual property

400

What is net neutrality? 

Net Neutrality policies are a national standard by which we ensure that broadband internet service is treated as an essential service. It prohibits internet service providers from blocking, throttling, or engaging in paid prioritization of lawful content.

500

In what ways has digital news changed the news industry?  

Digital news has both sped up the news cycle and helped break news stories.

500

What effect did the Clayton Antitrust Act have?

It prohibited manufacturers from selling only to dealers and contractors who agreed to reject the products of business rivals.

500

The popular paperbacks and dime novels of the late 1880s were sometimes referred to as pulp fiction because: 

Of the cheap machine-made pulp paper they were printed on

500

What rule did the FCC adopt in 1953, as television was expanding across the country, in order to limit company ownership of radio and television stations?

7-7-7 Rule 

500

What is the purpose of shield laws?

to protect reporters from having to reveal their sources for controversial information

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