Links and Channel Rules
This required prefix must appear in an EAB-built vanity URL.
What is go.
Comments should be written this way so teams can act without guessing.
What is prescriptive or instruction-style
This placeholder text shows where variable text will drop into the reply card design.
What is XXreplycardvariabilityXX
A ride-along email address should never appear in this file.
What is the partner file
This donor group tends to be the most responsive in Fall.
What are LYBNTs
This URL type is preferred for digital channels whenever possible.
What is the direct page URL
This lift level covers straightforward revisions with only 5 to 10 changes. And where should you put this in WF?
What is low lift
In the revision round in WF
Art Directors should design using this version of the variability text.
What is the longest variability
This old suffix standard for creating ride-along emails is no longer supported.
What is +amsra
This second Fall email should deploy on this timeline relative to Email 1 and approximate mail in-home.
What is two weeks later
In email, this type of vanity URL is not allowed because deployment-time rewriting can break it.
What is a partner-provided vanity URL
When the same change applies to several versions, you should do this for each one.
What is mark up each version individually
The recommended default waterfall order says to defer to the group that will bring in the most of this.
What is dollars
To update a ride along’s salutation, the file must be submitted through this pipeline. And how?
What is the custom contacts pipeline
Jira Ticket
Why don't we do digital ads for Fall?
Budget
This extra folder should be added to QR code links.
What is /qr
This lift level includes more than 10 straightforward revisions or a simple sweeping change.
What is moderate lift
When reviewing the matrix, the AM should make sure reply card variability is noted here where appropriate.
What is the segment description
Ride alongs cannot be deleted; for paper-only exclusion, this code should be applied instead. And how?
What is seed_exclude|
by using a Jira ticket to let the PDM know
For a fall campaign who should be the signer?
??
Partner-owned redirects carry this risk because EAB does not control the destination.
What is the risk that the partner must fix the link if it breaks
This is where the AM should note the complexity rating for partner revisions.
What is the updates section of the associated Partner Revisions task
One common variability type applies to donors age 70.5 and older.
What is the IRA disclaimer
In ACS, this report can be used to confirm whether a contact is listed as a ride-along.
What is the Internal; Ride Along Report
Explain the fall email strategy