Innovation Cultures (Pisano)
Radical vs Incremental Innovation (Coccia)
Problem-Driven Solutions (Coccia)
Leadership & Accountability (Both Papers)
Case Studies & Examples (Both Papers)
100

What must be balanced in an innovative culture to prevent chaos?

Tolerance for failure and accountability

100

What type of innovation involves small improvements to existing products or processes?

Incremental innovation

100

What is the first step in Usher’s model of technological evolution?

Perception of the problem

100

Why is individual accountability crucial in innovation?

It ensures that individuals are responsible for the success or failure of their projects

100

What company did Pisano use as an example of replacing underperforming directors to maintain innovation?

Pixar

200

What does Pisano identify as the key benefit of psychological safety in innovation?

It encourages employees to freely share ideas without fear of retribution.

200

Which type of innovation tends to have higher risks?

Radical innovation

200

What does Coccia argue is the biggest driver of innovation in firms?

Consequential problems that require innovative solutions

200

How does leadership ensure the success of innovation in flat organizations?

By setting clear goals and ensuring alignment with the company's strategy

200

Which pharmaceutical company is noted for radical cancer therapy innovations in Coccia’s paper?

AstraZeneca

300

What negative outcome can arise from too much tolerance for failure?

It can lead to low performance and incompetence

300

What is the main challenge companies face when pursuing radical innovation?

High risks and costs, as well as uncertainty about market acceptance

300

What is the third stage in Usher’s model of innovation?

Act of insight

300

What is the risk of having too much collaboration without accountability?

It can lead to unclear ownership of decisions and lack of responsibility for outcomes.

300

What innovation failure did Apple experience, mentioned in Pisano’s paper?

MobileMe

400

How does Pisano define ‘brutal candor’ in innovative cultures?

Being open to and accepting blunt, constructive criticism to improve ideas

400

Why is incremental innovation important for sustaining competitive advantage?

It allows companies to continually improve existing products and processes

400

What is the purpose of 'critical revision' in Usher’s model?

It refines the solution to improve its effectiveness through feedback

400

How can leaders balance creative freedom with discipline in innovative organizations?

By encouraging experimentation but ensuring that all initiatives have clear performance metrics

400

What innovation did Amazon succeed with by quickly killing underperforming initiatives?

Amazon Web Services (AWS)

500

According to Pisano, what is the relationship between experimentation and discipline in innovation?

Experimentation should be accompanied by rigorous discipline to ensure that failures provide valuable learning

500

How do radical and incremental innovations complement each other?

Radical innovation opens new markets, while incremental innovation improves upon those breakthroughs

500

How can problem-driven innovation give companies a competitive edge?

By solving critical market or operational problems that competitors cannot

500

How can leadership help manage the trade-offs between radical and incremental innovation?

By setting strategic priorities that align with both short-term market demands and long-term growth

500

What is an example of a radical pharmaceutical innovation, according to Coccia?

Targeted cancer therapies like Erlotinib and Gefitinib for non-small cell lung cancer

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