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100

This reporting section shows Events that took place within the last 30 minutes

What is Real-Time

100

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

  • Audiences in Google Ads can be used to see industry benchmarking data
  • Audiences in Google Ads can be used to target ad campaigns
  • Audiences in Google Ads can be contacted for customer research
  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

100

In this report, which of these is considered a "metric" in Google Analytics?

  • How many users were on mobile phones
  • Where users came from before reaching your site
  • The date range setting for the last 30 days
  • The device types, desktops and mobile phones

How many users were on mobile phones

100

You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up.

Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

  • Configure
  • Admin
  • Explore
  • Advertising

Admin

100

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app.

Which of these features allows you to collect and send events directly to Google Analytics servers?

  • Modify event
  • Data import
  • Measurement Protocol
  • HTTP request
  • Measurement Protocol
200

Which Explore report type would you use to customize metrics and dimensions in a table format?

Freeform

200

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.

  • Google Ads
  • Google signals
  • Google Search Console
  • User-ID

Google signals

200

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data.

Which Analytics properties can export data to BigQuery?

  • Only Analytics 360 properties in GA4 or Universal Analytics
  • Only Standard properties in GA4 or Universal Analytics
  • Standard or Analytics 360 properties using GA4
  • Standard or Analytics 360 properties using Universal Analytics

Standard or Analytics 360 properties using GA4

200

In which of these scenarios would the Engagement overview report be useful if you're using Google Analytics for your website?

  • You're interested in seeing which pages on your site are getting the most traffic.
  • You're interested in monitoring user activity as it is happening on your site.
  • You're interested in seeing where users are coming from before landing on your website.
  • You'd like insight into your users' interests they've express through their online browsing and purchase activities.

You're interested in seeing which pages on your site are getting the most traffic.

200

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

  • Firebase SDK
  • Analytics SDK
  • Analytics tag
  • Google Ads

Analytics tag

300

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. What do you set these as to make them important in GA4?

Conversions

300

What language of programming/stats can you use with the BigQuery export of your GA4 Data?

SQL

300

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement.

Which section would you open in your Google Analytics property?

  • Explore
  • Reports
  • Advertising
  • Configure

Explore

300

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

  • Data retention period
  • Disable data collection
  • IP address settings
  • Consent Mode

Data retention period

300

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property.

You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

  • Conversion reporting for the web data stream uses machine learning to distributes credit across channels
  • Events can be associated with signed-in users to enable cross-device reporting
  • Additional events are collected from your website without you needing to change your website's code
  • Events from your mobile app can be combined with your existing website data
  • Additional events are collected from your website without you needing to change your website's code
400

Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable?

  • Conversion modeling
  • Conversion paths
  • Conversion events
  • Conversion window
  • Conversion modeling
400

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

  • Google Ads can use these conversions to adjust and optimize your ad copy
  • Google Ads can use these conversions to generate new keyword ideas
  • Google Ads can use these conversions to see industry benchmarking data
  • Google Ads can use these conversions to optimize your bids for ad placements
  • Google Ads can use these conversions to optimize your bids for ad placements
400

You have Ads Personalization enabled for your property, but want to exclude specific events.

What does this mean for the data for those events?

  • That data will only be used for audiences in Google Ads
  • That data will only be available in the Reports and Explore sections
  • That data will only be used for measurement purposes
  • That data will only be available in the Advertising section

That data will only be used for measurement purposes

400

What do audience triggers allow you to do?

  • Create new events based on an audience rule being satisfied
  • Create new audiences based on specific events that are triggered
  • Create new events based on existing event parameters
  • Create new audiences based on predictive metrics

Create new events based on an audience rule being satisfied

400

Which of these configurations show a Google Analytics account's hierarchical structure?

  • Data stream > Account > Property
  • Property > Data stream > Account
  • Account > Property > Data stream
  • Property > Account > Data stream

Account > Property > Data stream

500

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property?

  • Reports
  • Configure
  • Advertising
  • Explore
  • Advertising
500

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app.

Which of these should you use for these insights?

  • Google Analytics 4 properties
  • Google Marketing Platform
  • Google Optimize
  • Universal Analytics properties
  • Google Analytics 4 properties
500

You're currently using last-click attribution.

Which of these reports would let you see how first-click attribution would value channels and campaigns?

  • Model comparison
  • Conversion paths
  • Segment overlap
  • Funnel exploration

Model comparison

500

You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

  • Configure
  • Reports
  • Admin
  • Explore
  • Reports
500

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

  • Linear
  • Time decay
  • Position-based
  • Data-driven

Linear

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