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We need to understand why our adjacent category strategy has not been successful and adjust accordingly. Evaluate the market for a "Hispanic-style" ribbon cheese for sale to retail shredders.
Finish converting Nestle to "Super Duper" and use this product (as wellas Achieva) to take share from imitation cheese.
We've had limited success gaining share in adjacent categories (cheddar, jack, etc.) with pasta filata style offering. US consumers are increasingly preferring more adventurous and bold cheese flavors.