Famous Campaigns
Branding
Design Principles
Marketing Basics
Digital Marketing
100

“I’m Lovin’ It” is the slogan of this brand.

What is McDonald’s?

100

This is the visual mark, symbol, or design used to identify a brand.

What is a logo?

100

The spacing between letters in a word.

What is kerning?

100

The group of customers most likely to buy your product.

What is a target audience?

100

These short videos or posts that often go viral.

What is a Reel (or TikTok)?

200

Apple’s 1984 Super Bowl commercial introduced this product.

What is the Macintosh computer?

200

This legal protection prevents others from copying a brand’s logo or name.

What is a trademark?

200

The official name for this symbol, "&".

What is ampersand?

200

This research method gathers opinions from small groups of people.

What is a focus group?

200

This metric counts how many people see an ad.

What are impressions?

300

The phase that was launched in the 1990s to promote the dairy industry.

What is “Got Milk?”

300

When customers stick with a brand over others, it’s called this.

What is brand loyalty?

300

Colors created by mixing a primary color with a secondary color next to it on the color wheel

What are tertiary colors?

300

This framework combines Strengths, Weaknesses, Opportunities, and Threats.

What is a SWOT analysis?

300

This social platform is especially known for professional networking.

What is LinkedIn?

400

“Share a Coke” replaced brand logos with these.

What are names?

400

Starbucks’ green siren logo is an example of this type of branding.

What is iconic branding (or brand symbol)?

400

The use of empty or open space in a layout.

What is white space (or negative space)?

400

This metric measures how many people click on a digital ad compared to how many saw it.

What is click-through rate (CTR)?

400

This type of ad follows users after they’ve already visited your website.

What is retargeting?

500

“Like a Girl” was a campaign by this brand.

What is Always?

500

This practice ensures that customers recognize and trust a company through repeated exposure to consistent brand elements.

What is brand recognition (or brand consistency)?

500

This principle refers to how well the elements of a design work together to create a complete, balanced whole.

What is unity (or harmony)?

500

The percentage of people who take a desired action after seeing a marketing message.

What is conversion rate?

500

A coordinated set of online ads, emails, and posts designed to achieve one goal.

What is a digital campaign?

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