AI Know How
Omnicom’s agentic intelligence platform that unlocks human inspiration and creative genius in service of our clients.
What is OmniAI?
What is one function (feature or agent) available in OmniAI?
Multiple correct answers.
What is text, image, video or audio generation; case study companion agent; issues forecaster agent; prompt engineer agent; etc.?
This is one contact for GenAI strategy support at FH
Multiple correct answers.
What is your STL-MSP AI CoE representative, the GenAI Task Force or GenAI CoE.
This is a best practice when using AI-generated visuals.
What is checking for bias, accuracy and brand and legal compliance?
This is one way AI supports research tasks during the new business process.
Multiple correct answers.
What is summarizing reports, conducting SWOTs, analyzing competitors, compiling audience insights, trends, industry news, etc. ?
This is one reason why disclosing AI-generated content is important.
What is to maintain transparency?
This is a common daily project/account management task OmniAI can help expedite.
Multiple correct answers.
What is drafting emails, agendas or summarizing action items?
This is the first place to go for getting started with GenAI tools.
Multiple correct answers.
What is the GenAI Quick Start Guide, OmniAI cheat sheet, GenAI Sharepoint or CoE member?
This is how AI supports the brainstorming process of creative concepts.
Multiple correct answers.
What is by conducting competitive research to inform a brief, cross reference w/target audience intelligence/insights, developing pre-read materials for brainstorming, or initial vetting of ideas to ensure originality?
This is one way to improve this prompt:
"Conduct a SWOT analysis on FleishmanHillard ”
Multiple correct answers.
What is assigning a role (e.g., 'Act as a business strategist'), provide context to task (outlining strengths, weaknesses, opportunities and threats in a clear, structured format), etc.
This is one way to make AI prompts more effective.
Multiple correct answers.
What is assigning a role, providing a task, offering more context and/or desired outcomes?
This is who I can reach out to for access to OmniAI
FH.Data.COE@fleishman.com or your STL/MSP AI CoE rep
This is one place to access GenAI training materials.
Multiple correct answers.
What is AI quick start guide, OneLearning, OPRG training modules,FH GenAI Sharepoint site or DAS Hub?
This one way AI can refine and adjust content for specific audiences.
Multiple correct answers.
What is by adjusting tone, format, and keywords based on demographic data?
This is one way to improve this prompt:
“Act as a consumer goods expert and compile trends you have seen in this space."
Multiple correct answers.
What is define the time period and desired length of the output?
This type of information should never be entered into an AI tool without approval.
What is nonpublic, confidential or proprietary information?
This is one benefit of using AI to support daily tasks for PR and creative professionals.
Multiple correct answers.
What is by automating repetitive tasks and freeing up time for strategy and creativity?
This is one way to stay updated on new AI capabilities
Multiple correct answers.
What is by signing in daily and experimenting, using the quick start or OmniAI cheat sheet, taking trainings, reaching out to your STL-MSP AI CoE rep, etc.?
This is a common error of AI-generated images.
What are distortions or inaccuracies in features?
A suite of solutions to ensure your brand is not just seen, but trusted and optimized in this new AI digital world
This is why AI-generated content requires human review.
What is to ensure accuracy or eliminate potential bias?
This AI offering allows us to communicate with virtual audiences that think, speak and respond like real people.
What is Sage?
This is the percentage of people in our STL-MSP office that use AI at least weekly
What is 83%?
(Up from 17% in 2024)
This is the number of custom agents build to date.
This is the percentage of people in our STL-MSP office who view AI positively.
What is 72%?
(Up from 45% in 2024)