Semantic Memory
Categories
Semantic Networks
Schemas
Implicit Bias
100

Stores general knowledge about the world such as facts, meanings, and concepts.



What is semantic memory?

100

A mental grouping of similar objects, events, or people.



Answer: What is a category?

100

Theory that knowledge is stored in a network of connected ideas.



Answer: What is a semantic network?

100

Mental structures that organize knowledge about objects, people, and situations.



Answer: What are schemas?

100

Automatic attitudes or stereotypes that influence understanding and behavior.



Answer: What is implicit bias?

200

Type of memory that includes personal experiences and events from your life.


Answer: What is episodic memory?

200

The best or most typical example of a category.


Answer: What is a prototype?

200

Process where activating one concept spreads to related concepts.



Answer: What is spreading activation?

200

A schema for how events usually happen in a situation.



Answer: What is a script?

200

A test developed at Harvard that measures automatic associations.


Answer: What is the Implicit Association Test (IAT)?

300

Memory for facts like “Paris is the capital of France.”



Answer: What is semantic memory?

300

Theory that says we classify objects by comparing them to the best example of a category.



Answer: What is prototype theory?

300

Nodes in a semantic network represent this.


Answer: What are concepts?

300

Schemas help memory but can also create these memory errors.



Answer: What are false memories?

300

The task used in class that measures associations between gender and careers.



Answer: What is the Gender-Career Task?

400

A disease where people lose knowledge about words and concepts.



Answer: What is semantic dementia?

400

Theory that says we classify objects by comparing them with specific examples stored in memory.



Answer: What is the exemplar approach?

400

Research method used to measure spreading activation by measuring response time.



Answer: What is a lexical decision task?

400

Schemas can cause people to remember information that fits their expectations.

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Answer: What is schema-consistent memory?

400

The task measuring associations between gender and science ability.



Answer: What is the Gender-Science Task?

500

Type of long-term memory that includes both episodic and semantic memory.



Answer: What is declarative memory?

500

This effect explains why people recognize typical category members faster than unusual ones.



Answer: What is the typicality effect?

500

Example: Hearing the word “doctor” makes it easier to recognize “nurse.”



Answer: What is spreading activation?

500

Schemas can lead to automatic beliefs about groups of people.



Answer: What are stereotypes?

500

Implicit biases often occur without this.



Answer: What is conscious awareness?

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