Properties and Views Greatest Hits Name That Report All About Goals Traffic Sources and Campaigns

100

UA number (also called tracking ID or property ID)
The unique number that identifies a Google Analytics property.

100

pageview
This core type of Google Analytics hit is generated each time the default tracking code executes.

100

Landing Pages
The first page of each session.

100

none
When they're created, goals are retroactive for this amount of time.

100

Autotagging
When you link AdWords to Google Analytics, enable this feature to bring in cost and click data.

200

50
The maximum number of views that you can create per Google Analytics account by default.

200

event
The code for this type of hit requires a category and action, and it often includes a label as well.

200

(All) Referrals / Referral Traffic
By default, this report displays clickthroughs from all websites not recognized as search engines.

200

1
For a given goal, the maximum number of conversions recorded per user per session.

200

Direct
By default, a clickthrough to your website from an email opened in an email client such as Outlook would count towards this traffic channel.

300

filter
Apply one or more of these to your view to modify the raw data feed.

300

Ecommerce
This type of hit contains detailed information about a transaction.

300

Frequency & Recency
How long has it been since the visitors' last session? How often are they returning?

300

goal types
Destination, Duration, Pages/Screen per Session, Event

300

(not provided)
Most organic traffic from Google and Yahoo is recorded with this keyword.

400

Exclude URL Query Parameters
Use this view setting to consolidate URLs by removing name/value pairs (such as sessionid=123) that don't determine different page content.

400

virtual pageview
You might generate this type of hit for an action that is similar to accessing a Web page, such as opening a PDF.

400

Speed Suggestions
How can I reduce my page load time?

400

Edit
The Google Analytics access right required to create a goal in a view.

400

Paid Search
Of Direct, Organic Search, and Paid Search, the traffic channel that requires some form of campaign tagging to appear separately in the Channels report.

500

remarketing (or retargeting) list
In the property admin, you can create this type of list for displaying ads to your non-converting visitors when they go to other websites.

500

screen view
A basic hit type in app tracking.

500

Assisted Conversions
Which channels are helping goal completions and Ecommerce transactions that don't occur on the first visit?

500

Abandonment Rate
In addition to Funnel Conversion Rate, this metric is calculated only if you have configured a goal with a funnel.

500

(direct)
If this medium drives a return visit, the Channels report will display the new visit as if it came from the previous medium instead.

Google Analytics Jeopardy, Game 1

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