Properties and Views
Greatest Hits
Name That Report
All About Goals
Traffic Sources and Campaigns

100

The unique number that identifies a Google Analytics property.
UA number (also called tracking ID or property ID)

100

This core type of Google Analytics hit is generated each time the default tracking code executes.
pageview

100

The first page of each session.
Landing Pages

100

When they're created, goals are retroactive for this amount of time.
none

100

When you link AdWords to Google Analytics, enable this feature to bring in cost and click data.
Autotagging

200

The maximum number of views that you can create per Google Analytics account by default.
50

200

The code for this type of hit requires a category and action, and it often includes a label as well.
event

200

By default, this report displays clickthroughs from all websites not recognized as search engines.
(All) Referrals / Referral Traffic

200

For a given goal, the maximum number of conversions recorded per user per session.
1

200

By default, a clickthrough to your website from an email opened in an email client such as Outlook would count towards this traffic channel.
Direct

300

Apply one or more of these to your view to modify the raw data feed.
filter

300

This type of hit contains detailed information about a transaction.
Ecommerce

300

How long has it been since the visitors' last session? How often are they returning?
Frequency & Recency

300

Destination, Duration, Pages/Screen per Session, Event
goal types

300

Most organic traffic from Google and Yahoo is recorded with this keyword.
(not provided)

400

Use this view setting to consolidate URLs by removing name/value pairs (such as sessionid=123) that don't determine different page content.
Exclude URL Query Parameters

400

You might generate this type of hit for an action that is similar to accessing a Web page, such as opening a PDF.
virtual pageview

400

How can I reduce my page load time?
Speed Suggestions

400

The Google Analytics access right required to create a goal in a view.
Edit

400

Of Direct, Organic Search, and Paid Search, the traffic channel that requires some form of campaign tagging to appear separately in the Channels report.
Paid Search

500

In the property admin, you can create this type of list for displaying ads to your non-converting visitors when they go to other websites.
remarketing (or retargeting) list

500

A basic hit type in app tracking.
screen view

500

Which channels are helping goal completions and Ecommerce transactions that don't occur on the first visit?
Assisted Conversions

500

In addition to Funnel Conversion Rate, this metric is calculated only if you have configured a goal with a funnel.
Abandonment Rate

500

If this medium drives a return visit, the Channels report will display the new visit as if it came from the previous medium instead.
(direct)