Account
Reports/Creative
Optimization
Targeting
Networks
100
What would be the appropriate account access level to assign a co-worker who also needs to log onto the AdWords account to make changes and manage access levels? A. Managed Access B. Administrative Access C. Reports Access D. Standard Access
B. Administrative Access
100
What three things are displayed in the dashboard report?
Start / End date, Budget, Account Description
100
Q: The Ads Diagnostic Tool reports data for your ad's placement on the Google content network. True or False
False - The Ads Diagnostic Tool reports data for Google search results only. It does not analyze your ad placement on the content network or other sites in the search network.
100
If the user doesn’t specify a language preference, Google determines the default language preference ______. A. by considering the user's IP address B. by considering the language of the query entered C. by considering the Google domain (like Google.fr) D. to be English
C. by considering the Google domain (like Google.fr)
100
Which of the following is true regarding ad placement on Google Network sites? A. Ads that contain graphics are eligible to appear on both the search and content networks.  B. The ads you create for the content network must be different than your ads for the search network.  C. Google automatically formats your ad to match the look and feel of different network sites.  D. AdWords ads are not labeled as sponsored links on the content network
C. Google automatically formats your ad to match the look and feel of different network sites.
200
When a user signs up for an Adwords account, which of the following information is taken at sign-up but cannot be changed later? A. Payment type and Company name B. Billing currency and time zone C. Business address and company registration number D. Company name and time zone
B. Billing currency and time zone
200
Which of the following is not an effective method for writing AdWords ad text? 1. Rotate ads and automatically show the best performing ad more often. 2. Use only one ad variation per ad group for the sake of a consistent message 3. Utilize a call to action, such as buy, order, or purchase 4. Include the most relevant information about your business first
2 Use only one ad variation per ad group for the sake of a consistent message
200
Q: An advertiser should always increase the CPC of a keyword with a positive profit margin. True or False
False - An advertiser may want to increase the CPC to increase exposure and generate more traffic.
200
Considering a user's IP address is the only method Google uses to show regionally targeted ads. True or False
False
200
With AdWords CPC advertising, you pay each time your ad appears on Google. True or False
False
300
If an advertiser resets a Google AdWords account password what should they also be aware of? A. The advertiser will need to sign into their Google accounts page to update their password across all Google products B. The advertiser will use the new password on Adwords, but old password on other Google products C. The password will also need to be reset on other Google Products with the same login D. The advertiser will not use the new password across all Google sign-on products
D. The advertiser will not use the new password across all Google sign-on products
300
Which of the following is not a technique for optimizing your account? Organizing your ad groups Editing your landing page Increasing your daily budget Changing your cost-per-click (CPC) bids
Increasing your daily budget
300
Placement-targeted campaigns do not offer the ability to ______. 1. include more characters in text ads 2. expand your ad to fill all space reserved for ads on a page 3. pay on a cost-per-thousand impressions (CPM) basis 4. choose which placements you want your ad to appear on
1. include more characters in text ads
300
Which of the following is true regarding ad placement on Google Network sites? 1. Ads containing graphics are eligible to appear on both search and content networks. 2. Ads created for the content network must be different than ads for the search network. 3. Google automatically formats your ad to match the look & feel of different network sites. 4. AdWords ads are not labeled as sponsored links on the content network
3. Google automatically formats your ad to match the look and feel of different network sites.
400
There is a minimum monthly amount that you have to spend on Google AdWords. True or False
False
400
Which of the following is not an available format for AdWords image ads? 1. Large rectangle 2. Wide Skyscraper 3. Small Sphere 4. Small Sphere
3 Small sphere
400
Targeting your ads to all countries and territories is ideal for a business that ______. 1. provides software solutions to users in Phoenix, Arizona 2. sells Spanish-language books 3. makes handmade toys and ships them globally 4. has a distribution system that serves Western Europe and South America only
3. makes handmade toys and ships them globally
400
Which of the following is not a way in which you can fine tune your ads for search targeting? 1. Target specific locations and languages. 2. View the keywords that your competitors use. 3. Choose keywords that are highly relevant for your product or service. 4. Use keyword-match types.
2. View the keywords that your competitors use.
500
Which of the following statements regarding your account performance is false? 1. Your keyword will be listed as disapproved if your CPC bid is lower than the minimum bid 2. A high CTR normally indicates that your campaign is performing well 3. A low minimum bid usually means your keyword is performing well 4. You can use the Ads Diagnostic Tool to see if your ad is showing for a particular keyword query
1. Your keyword will be listed as disapproved if your CPC bid is lower than the minimum bid
500
Video ads are 'click-to-play,' so the first thing users will see when your ad is shown is a ______. 1. text ad 2. static image 3. looping video 4. box with a large play button
2 Static Image
500
Which keyword matching option provides the best possibility for high numbers of ad impressions? 1. Exact match 2. Phrase match 3. Broad match 4. High traffic match
3. Broad match
500
Region and city targeting can help you keep your Quality Score ______ while keeping your cost ______. 1. low, low 2. high, low 3. low, high 4. high, high
2. high, low
500
A low clickthrough rate (CTR) for your ads on the content network ______. 1. will increase the minimum CPC bid for your keywords 2. is abnormal, and should be escalated to an AdWords professional 3. has the same impact on your account as a low clickthrough rate on Google. 4. will not affect the ranking of your ads on search results pages
4. Will not affect the ranking of your ads on search results pages
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