Intro to Marketing
This is our target audience (gender, age, career, income)
Who are professional women aged 35-65 with a household income above $150k?
This is our Agency of Record who handles SEO, PPC, and maintains our website
Who is Scorpion?
This marketing strategy involves tapping into your existing connections outside of Gotcha Covered (and eventually your previous customers).
What is Circle of Influence?
These are the two types of booth events that may happen in your area. One Home services focused, the other not as much.
What are Home (and Garden) shows and Local festivals/farmers markets?
This famous beer is manufactured just outside of Denver in the city of Golden. Strangely the mountains around it are not blue
What is Coors?
Gotcha Covered follows this premium, high touch sales and installation process, where we handle everything for our customers from design to completion.
What is (a) white glove service?
This is your #1 Digital asset
What is your local Gotcha Covered Website? [explain why for extra credit]
This is a quick and persuasive introduction of your business, named for the ride whose quick duration you should be able to deliver it within.
What is an elevator pitch?
Name three things you should do while working a booth and three things you shouldn't do
[Insert Various Answers]
This main thoroughfare in Denver is actually the longest continuous city street in America stretching about 50 miles from end to end. It certainly has a reputation too
What is Colfax Avenue?
This type of marketing integrates multiple marketing channels to create a seamless brand experience (we have to hit everyone everywhere)
What is omni-channel marketing?
SEO and PPC are acronyms for these two marketing strategies.
What are Search Engine Optimization and Pay Per Click?
This networking strategy for GC owners involves creating official referral partnerships with like businesses in the community to send leads back and forth.
What is ANET?
What is marketing %?
This famous fast casual Mexican restaurant was started in Denver. You can actually visit the original location in the University neighborhood.
What is Chipotle?
Name 3 marketing things that Gotcha Covered Corporate is responsible for and 3 things owners are responsible for.
[Insert answers here]
This Google Product will house your google reviews. It's also where your business will show up within google search, maps, etc.
What is the Google Business Profile (GBP)?
A Chamber of Commerce will usually host this event for a new business, and it's a great way to show support and do networking
What is a Ribbon Cutting?
This networking group has a yearly cost that's paid upfront. We like to aggregate across each month for simplicity
What is BNI?
It's stated that Denver has this many days of sunshine per year. Turns out, it's actually a myth.
What are 300 days?
These are the five steps of the Gotcha Covered Customer Experience. It's how we turn a stranger into a Gotcha Covered Advocate
What is Marketing/Lead Generation, Sales and Design, Product Fulfillment, Installation, and Post Install Engagement?
These are the three categories for how SEO work is done to improve a website's organic ranking (Scorpion will do this all for you).
What are on-page, off-page, and Back end (meta)?
There are several great benefits to jobs gained from the referrals from your networking. Name the 3 main ones.
What are low cost of acquisiton, higher closing ratios, and higher average job values?
We ran through an example of an omni-channel budget, and this category had the highest budget placed for it.
What is PPC?
This new women's soccer team in Denver is co-owned by Peyton Manning. Their home opener back in March set an NWSL attendance record.
What is the Denver Summit FC?