Season Recap Scoreboard
This was the Hawks’ 25–26 gross revenue total
$80,089,900
This inventory category made up the largest share of total 25/26 revenue at 50.5%
Signage (TV/non-TV Visible)
This is the 2026–27 Hawks department gross revenue goal
$82.5M
Every Deal Sheet must be tied to one of these in Salesforce
An Opportunity
This is the dedicated Business Enterprise team.
Michael Russell, Jr., Andrew Reiling, Katie Smith
The Hawks finished at this percentage to goal in 25–26
103%
Key Open Inventory: Name the two main unbranded bars
119 Bar & the Front Porch
This is the 2026–27 Hawks new business gross target
$7.6M
During negotiations, this percentage of selling rate is now considered the floor
90%
An Activation guiding principle: Own the Partnership, don't just ________ the Account.
Manage
This was where we ranked mid-year in Total TPRR Revenue
#9
Name the two Hawks Foundation platforms available to sell
Project Rebound & Vision to Learn
These are the four revenue categories excluded from our Sponsorship Net figure.
Ticketing, Parking, Skyhawks, Foundation
This is the spend threshold for Lower Zone signage
$350,000
This pod owns On-Court Signage and Pole Pad Signage Management
Renee's
According to the recap highlights, these two revenue drivers - along with playoffs - helped push the Hawks past goal
New Tradition and Summer Kickoff ATL (World Cup)
The partners who invest in these two platforms will be our two largest, and only "top tier" Founding Enterprise Partners
Entertainment District Naming Rights & Centennial Hall Naming Rights
This partnership is the largest up for renewal following the 26/27 season.
Ticketmaster
This is when early termination notices should be set for.
January-February
This is how many team members will be in Sales, once fully staffed (excluding Shawn).
Seven
This was the average % to selling rate and average hard cost margin
93.9% & 7.2%
This key open inventory asset has never been sold, but is broadcast visible.
Away Game Media Backdrop
Name the five Partnership Revenue Classifications
Existing, New, Renewal, Growth, Add-On
This is the group that needs to be on the email once there is a fully signed contract to be shared.
GPEC, PDI, Legal, Activation Lead
These four resources are most heavily used during PMI requests.
Nielsen, Relo, Placer.ai, YouGov