Creative Thinking
What is creative thinking?
The ability to generate new and innovative ideas to solve problems.
What is the first step in problem solving?
Identify the problem.
What is stress?
Mental or emotional pressure caused by demands or challenges.
What is marketing?
Activities involved in promoting and selling products/services.
Takealot wants more online sales. Which business function helps most?
Marketing
Name TWO characteristics of a creative thinker.
Name TWO steps in the problem-solving process.
Name TWO causes of stress in the workplace.
Name the 4 Ps of marketing.
A manager asks staff for ideas before making a decision. Which thinking style is this?
Creative thinking / brainstorming
What is brainstorming?
A technique where many ideas are generated without criticism.
Why should businesses evaluate solutions before implementing them?
To choose the most effective and practical solution.
What is a crisis in business?
An unexpected event that disrupts business operations.
Why is marketing important?
A company introduces new software and staff panic. What are they experiencing?
Resistance to change
Give ONE advantage of creative thinking in business.
A business has low sales. What is one possible solution?
Give ONE example of business change.
What does promotion mean in marketing?
Communicating with customers to encourage sales.
A factory fire shuts down operations unexpectedly. What is this?
Business crisis
Why might employees fail to think creatively?
Explain the difference between identifying a problem and solving a problem.
Identifying means recognising the issue; solving means finding and implementing a suitable solution.
Why do employees resist change?
A product is excellent but nobody knows about it. Which marketing element failed?
Promotion
A business spends too much on adverts but gets no extra sales. What problem exists?
Ineffective marketing strategy / poor promotion planning