Common Terms
The printing term that refers to the edge of the sheet that will be trimmed off.
Bleed
What are the primary colors?
Yellow, Red, and Blue
A set of glyphs (an alphabet, numbers, and punctuation) that share a common design, considered a "font family"
Typeface
____ percent of graphic designers choose freelancing (working on their own)
90%
It only takes _______ milliseconds for the visual elements of a logo to be processed by the visual cortex of the brain. That means in less time than it takes to blink someone is recognizing your logo.
400
One of the five basic principles of typography design. It creates organization and direction in a design, meaning it is the order of items that your eye goes to when viewing a design
Hierarchy
The colors you get by mixing the primary colors
Secondary colors
A set of glyphs within a typeface
Font
The percentage of the world's leading 100 brands opt for just one or two colors in their logo design, with blue being the most widely chosen color for businesses logos worldwide, followed by black and red
94%
This large company used its logo design for the first time back in 1886
Levi's
An image made up of a certain number of pixels, so it loses resolution when enlarged or made smaller
Raster Image
_________ is the color scheme that involves two colors that are opposite each other
Complementary
When all the type in your design is similar, typically just one typeface with multiple fonts
Concordance
The percentage of people that remember a visual design for up to three days
65%
This company received about 27,000 logo entries in 1936 when they offered their first crowdsourced logo
Toyota
Vector Image
This color scheme is created by choosing a set of three colors on the wheel that are equidistant from each other
Triadic
Achieved when you use two or more typefaces that are obviously different but that work well together
Contrasting
The global market for logo design is worth _______ and represents about 7% of the total graphic design market
$3 Billion
This logo has won 40 different design awards
FedEx Logo
The color mode that should be used when designing for print
CMYK (bonus points to tell me what those stand for)
Choosing a combination of three to five adjacent color hues creates an _________ color scheme
Analogous
When two typefaces are too similar and cause visual confusion
Conflicting
_____ Percent of individuals favor visual information compared to textual information alone
40%
The average logo design goes through approximately ________ sketches before being finalized
20 to 30