Google Ads
Cost of Google Ads
500 Per Geo
Cost of LSA
500 Per Geo
Types of adroll campaigns available
Website Retargeting, Social Retargeting, Client Database Retargeting
Describe the difference between the growth strategy slack channel and cases?
Cases- Agent specific questions, follow up
What are Google Ads
Text-based/keyword-based ads
How do agents receive leads from LSA
Directly to their number provided
Cost of Adroll campaigns
$5/ Day
Which platform do we use to capture all web traffic data for agent's?
Google Analytics
Which reporting metrics are used to determine a successful campaign
Conversions, Impressions, Clicks
What are the 3 R's for best practices
Responsiveness, Reviews, Radius
Difference between website retargeting and client database retargeting
Website retargeting - partner only, retargets website traffic
Client database - associates only, retargets database provided and no website traffic
3+ years of experience AND 25+ transactions closed within the past 12 months.
Signed authorization form
Creative completed and approved
Billing
Farm tracker completed in salesforce
Name 3 types of campaigns Growth Marketing builds in a campaign
Brand, Geo, Competitor
Requirements to dispute
You can dispute charged leads within 30 days of receiving them
Name 3 reporting metrics for Adroll Campaigns
Impressions, Clicks, CTR
Agent wants logo updated in RealScout, what should happen next
Email: support@realscout.com
Cost of Facebook Whitepapers and how long do they run
$1200, 4 weeks total
Difference between Google Ads and SEO
Google ads is a paid marketing effort and SEO is organic traffic to a website
Name two badges agents receive with LSA ads
Google Screen, Google Guaranteed Trust Badges
How do adroll campaigns grow agents' business
Build brand loyalty and awareness. Keeps the agent top of mind.
Strategy for farming
Farm in areas that agent is currently producing sales, opt into call tracking to measure leads from farm program, run facebook whitepaper ads to increase lead volume