Stella Artois
Big Wave
Estrella Jalisco
Craft
Miscellaneous
100

What year was Stella Artois first brewed?

1366

100

What is Kona Big Wave's Ambition?

Shatter the Craft Ceiling of One Million Barrels

100

What year was Estrella Jalisco first brewed?

1910

100

What 2 brands are national bets to win Craft?

Beer Hug & Mango Cart

100

How many of the Mega Brands are in the High End?

3

200

What are Stella's Jobs to be done in 2024?

1. Drive Relevance

2. Increase Frequency

200

What are Kona's 2024 Jobs to Be Done?

1. Build Awareness of Aloha Lifestyle

2. Drive Trial for Liquid Aloha

200

What is Estrella Jalisco's Brand Purpose?

Ignite Mexican Pride

200

What percentage of total beer sales is Craft?

13%

200

What is the #1 Priority for the High End?

Mega Brand Development

300

If Summer Share = Winter Share how much Net Revenue will we grow?

+14%

300

In Small Format, what door should we target for Kona Big Wave?

Import

300

What are the two new packs coming in 2024?

16oz Cans, and 1/6 BBL

300

What High End Brands are on the national incentive calendar for July & August?

Stella Artois & Kona Big Wave

400

What 5 Cities will hold this year's Let's Do Dinner Summer Series events?

Philly, Los Angeles, Chicago, Atlanta, New York City

400

What Brand of Chips is big Wave partnering with in the Small Format?

Kettle Chips

400

What teams are 2024 MLB Partners?

Arizona Diamondbacks, Texas Rangers, Houston Astros, Los Angeles Dodgers, San Diego Padres, Chicago Cubs

400

What share percentage is Premium/Super Premium of total Beer?

42%

500

What % of total volume is sold during Thanksgiving -> New Year's Eve?

12.6%

500

During Easter, where does King's Hawaiian rank in edible product sales?

#3

500

How many monthly listeners on Spotify does Natanael Cano have?

21 Million Monthly Listeners

500

What is the mascot for Bret Retallick's Alma Mater?

The Oregon Duck

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