Major components of a press release
30 lines or less, no more than one page
How long should a press release be?
How should you end a press release?
A way of getting a journalist to take interest in your press release
What is a personal note?
Who, What, When, Where and why
What are the five questions you need to ask yourself before writing a press release?
use double- spacing, short paragraphs & never list
What is press release paragraph format?
The first thing that catches the readers attention
What is a headline?
The first part of a press release
What is the head?
Name, phone number and email
What contact information should be included?
What is a quote?
Describe in greater detail what was said in the beginning of your press release
What is the body?
release date/ deadline
What should be added to a press release to let journalist know when it can be publicly shared?
The first paragraph that is 2-3 lines, grabbing the readers attention
What is an angle?
Context/Background information
What comes after the body of a press release?
The "about" section that is located at the bottom of the press release
What is a Boilerplate?
What is a press release?