The Big Six
Format of a Press Release
Writing The Release

100

The individuals involved with the story and the subject

This is the "Who" portion

100

What is the most important part of a press release? Hint: Think about the first thing you notice when you look at an article. 

The Head/Headline

100

What should the writing look like? 

Well structured and accurate. Write using short, concise sentences. Look to get your message across in as few words as possible. 

200

Important facts that the media needs to know about that make the story interesting

The "What" portion 

200

What is the longest part of the release that includes all of the details?

The Body

200

Whom should I tailor my writing towards?

Know your target audience, and tailor your writing towards them.

300

The location of the event

The "Where" portion

300

What is the final part of the release that contains more background information?

Context

300

What additional information should I provide? 

Your contact information (name, email, and phone number). 

400

What time this event or occurrence will take place

The "When" Portion

400

What scheme are the Head, Body and Context a part of?

The Inverted Pyramid Scheme

400

Is there anything in particular I should add to the end?

Yes, -30- or ### signifies the end of your press release.

500

What makes this story relevant?

The event occurred, but what were the steps leading up to this? 

The "Why" portion


The "How" portion

500

How long should a press release be? 

1 page, maximum. Approximately 30 lines of text. 

500

Is there anything else I need to know about writing a good press release?

Use AP style, make sure you proofread, place two spaces between your lines. Other than that, your on your way!