Mueller
What's the easiest way to start selling premium inventory?
Pitching it!
Give your I/My
Tell a story
Name ALL the benefits of being a member
Flexible exchange, Apple MLS pass, Fast Pass entry, Free Parking, Meet the players event, personal service rep, pre-sale for non-fire matches/playoffs/concerts, discounts on concessions/merchandise, exclusive member gift, payment plans
What is REC
Relationships, Experiences, Career.
3 topics that your prospect is most likely to share about themselves.
You meet Jeremy down at FSC. Jeremy has been to a Chicago Fire Match at SeatGeek before but has never been to Soldier Field. He mentions how much he loves Shaqiri being that he is from Switzerland.
Do more discovery, pitch fulls
You are on the phone with your prospect Carlos who you invited to FSC the other day. Run through your hype up call process.
Effective Hype Call
You get the main line for Bocken Construction as a SumTM lead and the receptionist answers.
Get past the gatekeeper
Elise is from Indiana but likes coming to a few matches a year. She mentions that she prefers an indoor space to be able to be able to mingle with her friends who are STM.
Pitch suites/skyline
You are on a tour with Melissa who went to the last home match. Melissa mentions that she is very involved in her son’s school and often organizes the events and practices for her son’s soccer team.
Pitch Group
You invited Mark and Rob down to FSC because they mentioned how they want to organize a company outing for a fire match this year.
Pitch a group
You are on the phone with Micky who used to be a member in the skyline last season. He did not renew because of team performance and feels that this will be another disappointing year.
Pitch premium, ask for sale
You are on a SF Tour with Michael who owns a construction company. Michael is a die-hard soccer fan but none of his employees or clients enjoy soccer.
Run your offense, make a pitch, ask for the sale.
Joe and his wife Lisa are at FSC because they wanted the free tickets. They come out to 2 matches a year sporadically.
Pitch a product, and ask for the sale
You meet Sam at the Sales table with a winning ticket. Run your process.
Book a meeting/ask for sale
You are on a Soldier Field tour with Rick and discover that he is the Managing Director of Westpoint Financial Services. Create a value prop and a usage case for him and his business
Pitch Premium
Billy went to the home opener with his family and is now here at the FSC on 4/20. He mentions he is only willing to come out to 1 more game this entire season.
Overcome too many games objection