Shaqiri
How often should you be putting in a touchpoint for your discovery/ghosted appointments/product pitched in your pipeline?
EVERY DAY
Give your I/My
Tell a story
Name ALL the benefits of being a member
Flexible exchange, Apple MLS pass, Fast Pass entry, Free Parking, Meet the players event, personal service rep, pre-sale for non-fire matches/playoffs/concerts, discounts on concessions/merchandise, exclusive member gift, payment plans
Give an example of REC hitting each of the 3 main points.
Relationships, Experiences, Career.
1 Relationship Question
1 Experience Question
1 Career Question
Mike is a firefighter who enjoys coming to a match every year with his local troop. They haven’t been in a while because they have trouble finding the right match where everyone is free.
Pick the date, find the location, ask for the sale.
Patrick mentions to you on the phone how difficult it is for him to come out to matches because of his busy schedule.
Book a meeting and do more discovery
Miguel is at FSC. He has been to a few soccer matches in his life at Soldier. Being that he has a family of 7, he is unsure if he will be able to make it to matches consistently.
Secure a deposit for 2025!
Billy went to the home opener with his family and is now here at the FSC on 6/1. He mentions he is only willing to come out to the best matchups.
Overcome too many games objection and get a deposit for 2025
On the phone with Mike who never has time to come out to matches because he has a full season with the White Sox.
Book a meeting!
On the phone with Mike who never has time to come out to matches because he has a full season with the White Sox. Do more discovery.
Book a meeting.
You meet Sam at the Sales table with a winning ticket.
Book a meeting/ask for sale
Joe and his wife Lisa are at FSC because they wanted the free tickets. They come out to 2 matches a year sporadically.
Pitch a product, and ask for the sale
You are on a zoom with Carlos, who has taken his school out to a white sox game and is interested in the Fire for an outing.
Why the group, why the date, why now.
You are on a Soldier Field tour with Sam and discover that he is the Managing Director of Colliers International. Create a value prop and a usage case for him and his business
Pitch Premium
You try calling Victor who is in your pipeline as a SGB who bought Fieldside Tickets to Miami last year. You realize that it is the company line for "Vic's Pick-up's", a towing company. You reach the gatekeeper.
Schedule a meeting.