TERMS
Its goal is to engage customers with content from media that belongs to the organization. It is also known as content marketing
What is owned media?
These include billboards, sliders, filmstrips, etc. used by 80% of online marketers
What are display ads?
The consumers who speak positively of the brand.
Who are fans/promoters?
What is text messaging?
It is a strategic way of understanding the target markets and planning and executing communication using various channels to acquire and grow customer-based
This type of advertising has 4 main objectives to build awareness, engage, increase community and drive traffic
What is social media advertising?
A name given to when a brand is referenced on the web. Social media listening tools can measure it.
What is a "mention"?
This is a type of search marketing that optimizes a website for content so that it is more visible to consumers. It is not paid for.
What is search engine optimization?
It is also known as advertising. The organization uses its communication channels, such as websites and social media sites, to send promotional messages to customers
What is paid media?
Videos that play ads during your YouTube videos
What are in-stream videos?
Another name for paid media
What is free media?
In this method, short-term incentives such as contests, coupons, and samples, are used to influence the purchase of products
What is sales promotion offers?
This demonstrates how a consumer's purchasing choice is influenced by advertising, in how he/she "thinks, feels, and do"
What is the hierarchy-of-effects model?
Type of advertising where a company advertises its products to customers who recently visit its website.
What is remarketing?
The type of broadcast that consumers send via social media sites to their social networks
What is a "share"?
A search that is done within a specific website regarding specialized topics such as career, travel, and books.
What is vertical search?
Actions taken to support the strategy or implement the goal of the strategy.
What are tactics?
Name for the term where an advertiser pays a search engine to run ads
What is paid search?
Who are detractors?
A metric used in owned media to collect, report on and analyze a website's ability to achieve its goals
What is web analytics?