Movies
Newspapers
Advertising
Terms
Wild Card
100

Movies for single-person viewing

Peep shows

100

The main reason working-class people didn't read newspapers in the 19th century

They were too expensive

100

Define advertising

A way to tap into human desire to promote or sell a product, service, or idea

100

The term for when very few companies control most of an industry

Oligopoly

100

How widespread is media freedom similar to that in the U.S. around the world? 

It is not widespread at all: Only a few countries have media freedom comparable to the U.S.

200

The first "movies"; Used light and colored photographs projected on screens

Magic lanterns

200

The factors that led most newspapers to embrace fact-based journalism 

The penny press, wire services, Industrial Revolution/expanded consumer marketplace: Essentially it was good for business because it appealed to a broader audience

200

At what age is it legal for advertisers to begin collecting a person's data for advertising and marketing purposes

13

200

The term for journalism popular in the late 19th century that exaggerated and sensationalized facts

Yellow journalism

200

Term for advertising that targets young children so they will remain loyal to a brand throughout their lifetimes

Cradle-to-grave advertising 

300

Fort Lee, NJ

The first version of "Hollywood" where early filmmakers explored the potential of shooting on location

300

In 2020, __________ percent of people surveyed by the Freedom Forum about the First Amendment expressed “strong trust” of the news media

14 percent

300

The reasons why politicians engage in negative advertising

It taps into voters' fears to get them to question an opponent; it also results in fewer people voting 

300

The term for the use of consumer profiles, credit card and retail sales data to predict what consumers will want to buy next

Predictive marketing

300

Hollywood's five major studios account for _____ percent of commercial film revenues in the U.S. and Canada and control more than ____ percent of the markets in Europe and Asia

80 percent and 50 percent

400

It was a camera, film developer and projection system all in one; allowed for multiple people to view movies 

Cinematograph

400

The reasons large numbers of people around the world no longer receive unbiased news and information

Media freedom has been deteriorating around the globe with the rise of populist politics: government-backed ownership of news outlets; regulatory and financial pressure placed on news outlets to provide favorable coverage of politicians; public denunciations of journalists by politicians

400

Tactics used by advertisers to sell products to teens 

Capitalizing on insecurities, tracking online data, using peer influence

400

Define pink slime journalism

"Pay-for-play" stories that are slanted in order to spread misinformation and sow distrust, particularly in government

400

The reasons advertisers use opinion research

Advertisers learn what makes consumers "tick"; and it's a way to justify expensive advertising campaigns 

500
The reason Thomas Edison was able to make so much money in movies

He pooled patents and required people to pay him to license use of "his" technology

500

Literary journalism versus interpretive journalism

literary journalism uses elements of fiction to report the news, such as descriptive details and settings while interpretive journalism also involves fact-based reporting that aims to explain issues and events by placing them in historical and social context. 

Literary journalism can be (and often is) interpretive

500
The best way for advertisers to collect consumers' locations in order to direct them to specific shops and restaurants

By using smartphones to track locations

500
The term for when a cultural product such as a film becomes popular across the world and provides shared cultural experiences

Consensus narrative

500

What's at least one approach being used to save local newspapers from being sold to hedge funds (and eventually shut down)? 

Wall Street-style leveraged buyouts by nonprofits; charitable donations; journalists are buying/starting their own newspapers 


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