Chapter 2&3
The sharp division between two stridently opposed groups.
What is: Polarization?
This is a cognitive structure consisting of organized knowledge about situations and people based on previous experiences.
What is: Schema?
What is: Socio-oriented?
This type of agenda refers to the issues that top the priority list of political leaders.
What is: Policy Agenda?
This is a primary organizing theme or narrative that gives meaning to and connects a series of event.
What is: A Frame
This type of government allows citizens to elect others to stand in for them and represent their viewpoints on matters of policy.
What is: Representative Government?
This theory states that people in higher SES are more knowledgeable about politics than lower SES citizens.
What is: The Knowledge Gap Hypothesis?
This theory emphasizes that media weave stories and construct narratives that convey a culture's values.
What is: Cultivation Theory?
What is: Agenda?
When identical information is framed differently through logically comparable information
What is: Equivalence Frame?
What is: Gatekeeping?
This process is how people construct meaning from media messages.
What is: Constructionism?
What is: Political Socialization?
The process through which media communicate the importance or salience of issues to the public.
What is: Agenda-Setting?
The process of highlighting select facets of events or issues and making connections among them to promote a particular interpretation.
What is: Framing?
This term refers to how the media have transformed the structural relations between citizens and politicians.
What is: Mediatization?
This is the second most common news source where Americans get their political news.
This is a form of humor that employs ridicule to expose human foibles.
What is: Satire?
A decision making that audiences often use when deciding who to vote for.
What is: Heuristic?
What is: Emphasis Frame?
This is a form of language which represent an entity, idea or concept.
What is: Symbol?
Combined, this is the most common platform where the majority (45%) of American adults get their political news from.
What is: Television?
The earliest form of political socialization can be explained by this process which is about modeling family, peer and political leaders.
What is: Observational Learning?
This is the process used by the media to tell audiences "how" to think about an issue.
What is: Priming?
Daily Double!
What is Prof. Flores' dog's name?
What is: Emmet?