Intro to Marketing
Intangible things such as haircuts
Services
The law that bans gender discrimination in schools that receive federal funds.
Title IX (9)
Name 5 forms of entertainment
answers vary
Tangible things such as sports equipment
Goods
Which activity do Americans spend more money on-outdoor recreation or entertainment?
Outdoor recreation
Refers to the group of consumers the business expects to actually purchase the product.
Target audience
Name 3 categories of sports
Amateur, high school, college, Youth, professional, olympic, extreme, international sports
What was the popular catch phrase from Full House
You got it dude
Short-term popular trends, styles, products, or services
Fads
What outdoor activity generates the most retail dollars annually?
Camping
The process of developing, promoting, and distributing products, goods, or services to satisfy customers’ needs and wants
Marketing
All the marketing activities are designed to satisfy the _______ and _________ of sports consumers.
Needs and wants
The process of developing, promoting, and distributing products or goods and services, to satisfy customers’ needs and wants through entertainment, amusement, or method of occupying time.
Entertainment marketing
A specific group of consumers that an organization selects as the focus of its marketing plan
Target Market
List 3 of the 10 activities that make up the outdoor recreation economy
Camping, fishing, hunting, motorcycle, off-roading, snow sports, trail sports, water sports, wheel sports
Getting the product into the hands of the consumer
Distribution
The two major components of sports marketing
marketing the sport and marketing through the sport
These things can be influenced by entertainment marketing (name 2)
Clothes, styles & everyday expressions
The 4 P's of the marketing mix
Product, price, place, promotion
Name 3 positive impacts that investing in the outdoor recreation infrastructure has on a community.
-reduced crime rate
-improved educational outcomes for students
-lower health care cost
reduces obesity, stress, improving physical fitness, strengthening bonds with friends and family
The idea that organizations need to satisfy their customers while trying to reach organizational goals.
Marketing Concept
What role does the NCAA play in college sports?
It is a national organization that governs college athletics and oversees important decisions pertaining to athletics.
Entertainment & sports businesses thrive on getting people to spend this.
Discretionary income = $ left after bills paid
Selling additional products tied to one name.
Cross selling
What does the 2016 REC act call for the federal government to do?
to annually measure the outdoor recreation economy and the industry's contribution to our national gross domestic product (GDP)