Intro to Marketing
Sports Marketing
Entertainment Marketing
Vocabulary
100

Intangible things such as haircuts

Services

100

This sport is known as "America's Pastime"

Baseball

100

Name 5 forms of entertainment

tv/movies, theatre (plays), concerts, music, comedy shows, sports (playing/watching), art, books/reading, social media, dance, podcasts/social media, video games, etc.

100

Tangible things such as sports equipment

Goods/products

200

Refers to the group of consumers the business expects to actually purchase the product.

Target audience

200

This is the most popular sport in the world

(American) Soccer

200

What was Michelle's popular catch phrase from the tv show Full House ?

You got it dude

200

A marketing strategy where a celebrity or athlete publicly supports or promotes a product or service, typically through advertisements or social media.

Endorsement

300

The process of developing, promoting, and distributing products, goods, or services to satisfy customers’ needs and wants

Marketing

300

This person invented the game of basketball

James Naismith

300

This is the number one selling music album of all time.

Thriller (Michael Jackson)

300

A specific group of consumers that an organization selects as the focus of its marketing plan

Target Market

400

Getting the product into the hands of the consumer. (Hint: starts with a D)

Distribution

400

This professional sports team has the highest net worth in the world

Dallas Cowboys

400

These things can be influenced by entertainment marketing (name 2)

Clothes, styles & everyday expressions, social trends, public opinion, consumer perception, product demand, cultural relevance, 

400

These four things make up the marketing mix

Product, price, place, promotion

500

The means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales.

Advertising/Promotion

500

This is the most popular televised sporting event.

FIFA World Cup

500

Entertainment & sports businesses thrive on getting people to spend this.

Discretionary income = $ left after bills paid

500

Legal protection for an identifying word, phrase or image

Trademark

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