Chapter 22
What does it mean to speak with clarity?
What is to express ideas so that the listener understands the intended message accurately
List three factors affected by persuasion?
What is Attitudes, Beliefs, Values, and Behavior
What is credibility?
What is Audiences perception of a speaker's competence, trustworthiness, and dynamism
What points do you need to hit when telling a story?
What is Conflict, Action, Suspense, Humor
What is ELM and describe its Direct route?
What is Idea that explains how you are persuaded to do or think something, and elaboration on logic and evidence
How do you use emotion to persuade?
What is use concrete examples, emotion-arousing words, nonverbal behavior, visual images, appropriate metaphors and similes, and fear appeals
How do you reinforce key ideas non verbally?
What is pause to focus attention on a point, raise or lower your voice, move around, gestures should be meaningful and natural, not arbitrary or forced
Give an Example of how to use negative motivation in persuasion
What is If you don't use our vitamins you will die?, or other example
What are the three different types of audiences?
What is Receptive, neutral, and unperceptive?
List the first and last thing to do when considering your audience?
What is Determine preferred learning styles, interests, attitudes, beliefs, and values , Rehearse your speech
Explain how to adapt your message to a specific cultural group?
What is learn as much as you can about the cultural perspectives of your listeners to use persuasive strategies listeners will find convincing
What is one way to use emotion to persuade?
What is reference a myth?
What percent do listeners remember after one day? After two days?
What is 50%, and 25%
What is Cognitive Dissonance?
What is Listeners are experiencing a way of thinking that is inconsistent and uncomfortable
What are ways to organize persuasive messages?