Competitive Foundation
Consultant Jokes
Airline Economics
Airport Marketing
Potpourri

100

A TOOL FOR ASSESSING AN ORGANIZATION'S STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS
What is a SWOT Analysis

100

TO GET TO THE OTHER SLIDE
Why did the consultant cross the road?

100

A TERM DESCRIBING HOW AIRLINES HAVE RESPONDED TO THE SPIKE IN FUEL PRICES POST-2007
What is Capacity Discipline?

100

THE AIRLINE TARGET INCOME DEMOGRAPHIC FOR LEISURE TRAVEL IS HOUSEHOLDS ANNUALLY EARNING IN EXCESS OF THIS

200

THE FIRST WIDELY ADOPTED ANCILLARY FEE, PROVING TO AIRLINES THAT FEES DID NOT SIGNIFICANTLY ALTER CONSUMER BEHAVIOR
What is the Passenger Facility Charge?

300

CHARACTERISTICS OF A MARKET, SUCH AS HOUSEHOLD INCOME, EDUCATION LEVELS, AND AGE
What are Demographics

300

ONE ONLY LOVES YOU FOR YOUR MONEY; THE OTHER IS A PROSTITUTE
What is the difference between a prostitute and a consultant?

300

SINCE 2007, AIRPORTS OF THIS SIZE HAVE LOST ABOUT 7% OF THEIR ENPLANEMENTS
What are Small-Hub Airports?

300

EFFECTIVE ADVERTISING TELLS THE TARGET AUDIENCE SOMETHING THAT IS NEW, RELEVANT, CREDIBLE, AND THIS
What is Unique?

300

WHAT DO YOU MEAN? AFRICAN OR EUROPEAN SWALLOW?
What is the airspeed velocity of an unladen swallow?

400

FOCUS GROUPS ARE AN EXAMPLE OF THE QUALITATIVE FORM, HIGH-VOLUME SURVEYS THE QUANTITATIVE FORM, OF THIS
What is Market Research

400

GOD DOESN'T ACT LIKE A CONSULTANT
What is the difference between God and a consultant?

400

TO MAINTAIN OR GROW CAPACITY IN A MARKET, AIRLINES TEND TO LOOK EITHER FOR ACCEPTABLE PROFITABILITY, OR FOR THIS
What is Strategic Benefit?

400

THE NUMBER OF U.S. AIRPORTS THAT DO NOT COMPETE WITH OTHER U.S. AIRPORTS FOR CUSTOMERS
What is Zero

400

JIM COLLINS POPULARIZED THIS CONCEPT, THE INTERSECTION OF WHAT YOU LOVE; WHAT YOU CAN EXCEL AT; WHAT MAKES YOU MONEY
What is the Hedgehog Concept

500

AIRPORTS HAVE TWO KINDS OF CUSTOMERS: PASSENGERS, AND THESE
What are airlines?

500

A Gameshow Host Really Does Have All The Answers
What is the difference between a Gameshow Host and a Consultant?

500

OF AIRLINE STRATEGIC BENEFIT OR AIRLINE PROFITABILITY, THE ONE MOST AIRPORTS MORE LIKELY CAN AFFECT
What is Airline Profitability

500

THE NUMBER OF U.S. AIRPORTS THAT HAVE NO ABILITY TO CONTROL OR AFFECT DEMAND FOR THEIR BRANDS OVER TIME
What is zero?

500

RESEARCH INDICATES THAT POOR EXECUTION ACCOUNTS FOR THIS PERCENTAGE OF STRATEGY FAILURES
What is 70%?