RADIO
The common abbreviation for frequency modulation.
What is FM?
What a client buys when we sell them YouTube services
WHAT IS CPCV?
The process of finding potential clients as well as all the mechanisms of nurturing them.
What is prospecting?
Often considered a frequency medium, radio is an ideal _______ medium.
What is REACH?
10 face to face appointments/10 new or developmental business calls or appointments / 2 with a manager invite each week.
What is 10/10/2 expectation?
You will sell more with your __________ than you will your mouth.
What are ears?
What can be heard and not always seen anywhere you are, on a mobile or desktop device?
WHAT IS STREAMING AUDIO?
Gaining an excellent understanding of any prospect’s company, business challenges, and current priorities.
What is a CNA/Discovery meeting?
Reaching consumers close to the time and location of purchase, whether they're in-store or online shoppers.
What is PROXIMITY?
An extremely important metric found on a digital dashboard
WHAT IS A CONVERSION?
The "G" in GRP and GI.
What is GROSS?
This tactic is typically used when you don’t want to be found
WHAT IS A NEGATIVE KEYWORD?
Clearly understanding what the buyer is saying without the temptation to formulate a response or follow-up question before the buyer finishes talking.
What is Active Listening?
Radio drives this action because 75% of purchases include it.
What is SEARCH?
A very specific location tactic used to reach households.
WHAT IS ADDRESSABLE GEO FENCING?
The definition of CUME.
What is the total number of unduplicated listeners listening to a radio station for a minimum of 5 minutes in a daypart.
A code name for code.
WHAT IS A PIXEL?
When sellers ask more questions when a prospect is raising a concern in reference to a barrier obstructing their ability to buy from you.
What is overcoming objections?
True or False: There is no attribution tool for broadcast or streaming radio?
What is False?
An organized, visual way of tracking potential buyers as they progress through different stages in the purchasing process and buyer's journey.
What is pipeline (pending)?
This percentage of Americans who listen to radio every day.
What is 93%?
This channel platform delivers 100% to large screens
WHAT IS CTV?
A culture where everyone values meeting deadlines and responding to situations promptly.
What is Urgency?
The number of persons exposed to a station in an average 15-minute period within a given daypart.
What is AQH?
A video channel platform that delivers 65% on large screens and 35% on all other devices
WHAT IS OTT?