Audience Fragmentation
What term describes the process of breaking a mass audience into smaller segments
Fragmentation
What type of content is created and shared by users?
User Generated Content
Is audience fragmentation increasing or decreasing.
Increasing
Is all UGC content reliable information?
No. lots of misinformation spread.
Does audience fragmentation lead to an increase or decrease in competition?
Increase
T/F UGC has led to an increase in engagement and participation
TRUE
What term describes existing viewpoints that people prefer to consume?
Bias
In 2019, how many hours of video were uploaded to YouTube every minute?
500
What term is used that is promoted by audience fragmentation in journalism that focuses on niche areas?
Specialization
The explosion of user-generated content has led scholars to argue for an in-between category of individuals who readily interchange from being the users of a product to producers of product-related content. What is the word they use?
produsers