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He proposed this acronym when talking about language as discourse:
Setting refers to the place and time in which the communicative event takes place.
Participants refers to the speakers and hearers and their role relationship.
Ends refers to the stated or unstated objectives the participants wish to accomplish.
Act refers to the form, content and sequence of utterances.
Key refers to the manner and tone (serious, sarcastic, etc.) of the utterances.
Instrumentalities refers to the channel (oral or written) and the code (formal or informal).
Norms refers to the conventions of interaction and interpretation based on shared knowledge.
Genre refers to categories of communication, such as lecture, report, essay, poem, and so forth.
Who is Hymes?