500
(According to Graham Drake) Cervus recently launched an updated, integrated brand identity. How does this new brand strategy enhance shareholder value? (summary answer)
What is: As Cervus continues to grow and diversify, it becomes increasingly important to communicate a cohesive message to customers, employees, shareholders and partners.
Uniting our operations under one brand reflects our belief in a culture of collaboration and shared resources; and gives our customers confidence in a consistent, superior service experience every time they enter a Cervus dealership. Making it easy for our customers to choose and feel connected to Cervus translates directly into shareholder value.